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Google Ads Tip : Search And Shopping Campaigns For Faster ROI

Search & Shopping campaigns tend to result in revenue sooner than Display & Social

Search and Shopping traffic may seem to be a relatively higher Cost per Click (CPC), but there is a reason for that. These people are actively searching and looking to buy right now!. As a result, Search and Shopping conversion rates tend to be amongst the highest, much higher than Social which typically needs a lot more touchpoints to make a sale. The best combination is to educate people through Social, the interested people will often then perform a Search (they might not click on social media, but will search for a generic term related to your product), they then purchase from you after they search. If they don’t buy immediately, you can follow up with product-focussed Google and Social Display campaigns to clinch the sale. Educate —> Capture —> Remarket.

And here’s the pinnable version…

Google Ads for Ecommerce Retail Shopping

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