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Google Ads Tip : Review Your Budget Allocations Often

Review your campaign budget allocations often

If revenue is your goal, there is no point at all in spending less than you could spend on your best campaigns, in favour of lower performing ones. When you set up your campaigns, you will want to pay close attention to what the Return On Ad Spend is for each campaign. When you have campaigns that perform well, there are two metrics to look at – Lost Due to Bid and Lost Due to Budget. The first one means you didn’t get as many impressions as you could have because you did not spend enough per click. The second one means you didn’t get as many impressions as you could have because you ran out of budget part-way through the day. If you have a campaign that performs better than any other and you are losing impressions for one of these two reasons then fix your bidding and budgets for the great campaign before focusing on the next best campaign(s).

And here’s the pinnable version…

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