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Google Ads Tip : Compelling Google Ads Better Than Search

Paid Google ads are usually more compelling than organic search

Yes, organic search is great because it is free. BUT, if you have any competitors at all you’ll find that Paid Google ads will typically get the greater click share and dominance in the Google SERP (Search Engine Results Page). Ads come before the free listings, you can modify your copy based on what the user typed in, you can expand on your offerings with relevant extensions, and you can test several variations of ad copy to see which one pulls the best. With organic search you pretty much have to put up with whatever Google constructs from your webpage, and so unless you pay for an ongoing SEO service and monitor every page, you could get some pretty weird results.

And here’s the pinnable version…

Google Ads for Ecommerce Retail Shopping

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