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Google Ads Tip : Use Google's Targeting With Data On Searches

Google gives us some valuable targeting options based on what users have searched for

Rather than just targeting everyone, your campaigns have a much better chance of being profitable if you can pinpoint the criteria that makes up an ideal customer and target them first. Your campaigns should be set up like a waterfall – first target the best people, then if we run out of opportunities and we still have budget left target these next best people, etc etc. Obviously if you are running Search ads a targeting criteria will be keyword and if you are running Shopping ads a targeting criteria will be inventory. Cold audience display targeting requires laser focus in order to give you a return on your investment.

And here’s the pinnable version…

Google Ads for Ecommerce Retail Shopping

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