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Google Ads Tip : Boost Display Ads ROI With Clever Remarketing

Google Display Ads on their own do not tend to lead to immediate revenue

A Display campaign is only as good as your remarketing list. Expect very little traction from a cold audience Google Display campaign. (But do expect big advertising bills). On the other hand, if you combine Google Display with a winning search strategy that brings in lots of high quality traffic (Search, Shopping, Organic SEO) and you build a large enough list of people who were proven to engage (I go after users who spent at least 1 minute actively engaging on your website) then Google Display Remarketing will probably become one of your highest ROAS campaigns.

And here’s the pinnable version…

Google Ads for Ecommerce Retail Shopping

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