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Google Ads Tip : Don't Target "Everyone" Audience

Going for an “everyone” audience in Google Ads campaigns leads to a terrible Return on Ad Spend

We calculate the Return On Ad Spend for the “best” audiences vs Everyone Else, and with the exception of some businesses that sell very generic products or services, the targeted audiences always do better. The thing is, there is usually a higher number of people in the low quality audience group. These are the people that will waste your ad spend clicking around and browsing, but not actually buying anything. Now that more and more shopping is done online there are more of these people out there, so advertiser beware!

And here’s the pinnable version…

Google Ads for Ecommerce Retail Shopping

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