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Don’t worry about competing against cheap overseas brands

I know I have mentioned this before, but honestly don’t worry about how your price looks compared to overseas vendors when you sell on a price visible platform like Google Shopping. Since almost everyone has been burnt by purchasing shoddy products that did not meet their expectations, you’ll find some people actually sort by most expensive first because they want to buy local. Also, with Google Shopping you only pay when they click, and someone who is overly price sensitive probably won’t click on your ad anyway. As a result, your “expensive” product ends up getting a better Return On Ad Spend than might have been the case if your price was not listed.

And here’s the pinnable version…

Google Ads for Ecommerce Retail Shopping

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