Don’t waste your Google Ads spend on irrelevant keywords

Google Ads has a concept called “Negative Keywords” which is where you can specify which keywords you don’t want to bid on. What I do is calculate the ROAS (Return On Ad Spend) on every search word over time (all automated), so we can easily work out which words led to high ROAS and which words led to low ROAS. We set the low ROAS words as negative after enough clicks.

And here’s the pinnable version…