Display remarketing is probably even better than email these days. If you sell through email, you may have discovered to your frustration that email subscribers, open rates and click-throughs have dropped off a cliff lately. We all have so many emails, it is natural for us to become overwhelmed with email and file them all as promotions, unsubscribe or just delete them.
Display advertising resolves a lot of this grief. First of all it can target anyone who has been to your website, even if they never subscribed. Second of all, you only pay when they click, so like email it is mostly free. In fact, it can be much cheaper than email.
Let’s say you pay $100 per month in email hosting for a list of 10,000 people and 10 of them click on your email. You have just paid $10 per click from email. On the other hand, you might use Display Remarketing to send a promotion to 10,000 people and 10 of them click. Lets assume for those 10 people who clicked you only pay $1 CPC. You’ve now paid 10 times LESS than email for the same reach!
And here’s the pinnable version…