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Google Ads Tip : Google Ads Bidding Targets

Be careful in setting your Google Ads bidding targets

Essentially, Google Ads will follow the path of least resistance. So if you set a high target on one campaign and a low target on another campaign, all things being equal your budget will be spent more on the campaign with the lower target.

You can get yourself into trouble if you set higher targets on higher performing campaigns and lower targets on lower performing campaigns, because it forces your budget to flow towards the poorly performing ones instead.

And here’s the pinnable version…
are many of your google ads

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