0405123696 petra@web-data-analytics.com

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I’ve recently finished reading Simon Sinek’s great book called Start With Why and it has helped me to better express what it is that we do for our clients, and most importantly, why we do it.

WHY

We strongly believe that online retailers of all sizes should have the opportunity to use technology that the big companies use to grow their sales online.

[socialpug_tweet tweet=”Online retailers of all sizes should have the opportunity to use technology that the big companies use to grow their sales online.”]

Why is that our Why? Is there a story behind it?

When the idea for this business came to me I was sitting in a meeting with several data scientists and as usual we were discussing how to use and interpret so much data. It was a big business. For over a decade I had been working with data for big corporates in the defence industry, the logistics industry, the education sector, and in fraud detection for government, but what I had personally been interested in during that time was small to medium-sized business.

Partway through this meeting it suddenly occurred to me that what I was doing was directly applicable to smaller businesses and how they sell products online. By narrowing our focus on online retail we could achieve more with less.

I discovered a new field of online marketing called Conversion Rate Optimisation (increasing sales without increasing traffic), and studied it extensively. I then put my own twist on it as I wanted my business to develop from my unique skills in software development and data analysis. These skills enable planned and insightful decisions based on real data rather than randomly testing ideas.

Personally, I feel really excited every time I learn about how a business I work with has become so much more profitable!

Now that you know why, this is how we achieve it:

HOW

  • We collect accurate marketing and website data and analyse that data to find sales growth opportunities
  • We incrementally grow your conversion rate and increase sales from the same amount of traffic
  • We continually seek education in the area of sales growth for online retailers
  • We strongly believe in work-life balance for all staff, so that you’re only paying for refreshed and alert people to look at your data (This is important! People who are highly sensitive to details need downtime in order to give you their best insights)
  • Our ongoing packages start from as little as one hour a month and can be extended according to your needs

WHAT

We are a Conversion Rate Optimisation agency. Conversion Rate Optimisation enables you to grow your sales without more traffic.

The services we provide include:

  • Quantitative and qualitative data analysis
  • Reporting
  • Split testing / A/B testing
  • Remarketing
  • Personalisation
  • User experience testing
  • Training and education

The tools and technologies we use to do this include:

  • Google Analytics
  • Google Tag Manager
  • Google AdWords
  • Google Optimize
  • Google Data Studio
  • Online advertising and social media platforms
  • ECommerce platforms
  • Marketing automation platforms
  • We can write custom code to link the actions your visitors take on your website with your sales and marketing tools

There are so many opportunities to grow your online sales by growing your conversion rate. It doesn’t have to be expensive as you can start small. The most important thing is that you get started with increasing your sales from your website and then that momentum can build upon itself and return your investment many times over.

Would you like to talk to Petra about increasing sales from your online shop? If so, I’d be more than happy to chat with you. Send me an email to petra@web-data-analytics.com.

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with a couple of new findings about our audience. We implemented elements to assist both of those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020