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If you’re using landing page software with the intention of generating leads or sales via an online sales funnel (eg ClickFunnels, Leadpages, Infusionsoft, Unbounce, or a custom-built landing page) then the first thing you’ll be wanting to do is send traffic to that...

According to moz.com, paid ads don’t directly affect organic rankings. But there are indirect effects of using paid ads that will lead to a higher organic ranking over time. For example running paid ads may lead to increased linking to your website, mentions of your...

To track phone calls from your ads you have to set up conversions. There are actually four different ways to track phone call conversions, and they will all get different results. You can use more than one method at a time to get the best data. Method #1 Using a...

Google Ads uses an auction to determine which ads to show on the Display Network and how much those ads will cost. The Display Network ad auction is ranked among other advertisers' ads based on Ad Rank, which is based on your bid and your Quality Score. Quality Score...

Yes, we often see this occurring when a business targets their competitor. This might even be happening to you! See the image below for an example of Pipedrive targeting Freshsales. You can target brand keywords or names of companies using Google Search, and you can...

Google Display has a weird anomaly where the nicest looking ads don’t necessarily lead to the greatest number of impressions and clicks. It all comes down to which ad slot sizes Google needs to fill, and which ads it has available to fill them. Because fixed-size...

I’ve seen mixed results with regards to Paid Search compared to Organic Search. Ultimately it’s better to have both rather than one or the other. Because Google Ads is a paid system, you can bid on keywords, customize your location and target specific audiences but...

Google calculates your Ad Rank every time a user searches and it has the ability to trigger one of your ads. The Ad Rank is used to determine the position of your ad relative to other ads competing for the same search terms. It is calculated using your bid amount (how...

This really depends on whether you just want to reduce the cost, or if you want to reduce the cost while maintaining the same performance. Merely reducing cost can be done by advertising less, but maintaining performance while reducing cost is a lot trickier! When it...

Marketing is always more effective when an ideal customer or client can self-select and buy in to your offer. Google Ads is no different in this regard, potentially even more so because you can waste a lot of money if you blow sand into the wind. In Google Ads, how...

OK, before I answer this question, let’s make sure that this term is understood. Cost per Acquisition (CPA) is the average advertising cost for your ad to achieve the business objective you have specified as a conversion. A conversion could be a phone call, a form...

Google is the world’s largest search engine, with more than 75% of the search engine market. According to Internet Live Stats, there are more than five billion Google searches every day making it a hotbed for user’s activity. Google Ads reaches billions of people...

Yes, you can track conversions in Display ads exactly as you would for Search or Shopping ads. This may include transacting, reaching a thankyou page, or triggering a tracked goal in Google Analytics. A word of caution though! Display rarely gets the same conversion...

Google provides you with various different options for targeting in Google Display Network. 1) Managed Placements. You can target which specific websites or categories of websites you want to advertise. You can even target a specific area on a site. This gives you a...

To be honest, it’s actually really easy to get clicks on the Google Display Network. You can put up an ad and you’ll be getting clicks within minutes of it getting approved. Unfortunately a lot of those will be rubbish clicks by people who would never become your...

Before I answer this question, let me explain what a “banner” ad is. This is a colloquial term, and ads are not called “banner” ads in Google Ads, but generally is understood to be a fixed-size Display ad. Google Ads has two options for Display ads - either fixed...

The Google Display Network (GDN) includes more than 2 million websites, videos, and apps where your ads can appear. ​​These are places like blogs, news sites and apps that have signed up to receive a percentage of your fee to Google when visitors click on your ads. It...

The answer is Yes! And I strongly recommend previewing your ads before you release them, as this can help you to spot errors before they go live.While creating or editing your display ads through the Google Ads web interface, a preview pane opens on the right-hand...

“Unknown” in Google Ads demographics refers to people whose age, gender, parental status, or household income Google has not identified. I.e. Unknown audiences are those people who don't have any data to classify them in any of the groups.These people may include...

Similar Audiences in Google are based on your remarketing audiences.Google Ads will scan through your remarketing list and using machine learning it will find or generate new audiences who have shown a similar search or browsing behavior to your existing list. ​​Once...

Before I answer that question, let’s quickly de-jargon and explain what an affinity audience is!An affinity audience broadly groups people based on general interests. It somewhat matches media buying audiences for broad media like TV, and so it is best used by...

Affinity audiences are used to target people based on topics that they are interested in, but without going to the same level of detail as an in-market audience (which is focused more on what people are researching and shopping for).You should consider targeting...

This completely depends on your objective, but personally I believe yes. Display is excellent if you want to target people who don’t know you yet, or who are not yet searching for your product or solution. Because of Google’s ability to target users who meet the...

Remarketing is when you target people who have interacted with your business in the past. They might have been to your website, your social media pages, or any other online place where they interacted with you and you want to maintain a relationship with them over...

Yes, B2B businesses get plenty of value from Google Ads, however the strategy used needs to be different. Personally I specialise in using Google to generate revenue for transactional websites and so my own clients tend to be B2C, but I market my own business using...

Yes, you can definitely target Google Ads by location. This is one of the most important features you can take advantage of when advertising using Google Ads, and is a strong benefit to using Google Ads compared to using SEO. You can choose to target a specific...

Yes, you can target women or men exclusively. Google’s targeting won’t be perfect in this respect. It attaches its cookie to your browser and will attempt to work out if you’re a man or a woman based on whether you’re signed in, or if you look at websites that have...

This depends on which Google Network you want to run remarketing ads. Display is the most lenient. For Google Display Network your remarketing audience must include a minimum of 100 cookies (basically users, but it roughly equates to browsers). You can build these...

Google lets you choose audiences based on their intent, their interests and their past interactions with your business. The way that this all happens behind the scenes is fascinating, especially when you comprehend the sheer number of searches and volume of data that...

There are a myriad of different ways to target people in Google Ads, and I recommend being smart about it so that you get the best results for your budget. “Being smart” could mean targeting very tightly, or alternatively targeting very loosely and letting Google Ads...