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and marketers of transactional websites.

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How to Make a High ROI From Google Ads?

This is the #1 reason why you might have low ROI on your advertising campaigns! Advertising to people who are lower in value is wasteful of your budget and leads to low returns. It’s best to exclude people that are unlikely to buy. ...

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This Week on The Freelancers Show

TFS 388: Creating Proposals That Actually Work December 22nd Petra describes some of the failings she used to have with her proposals and how she turned it all around. Petra now uses several savvy sales techniques in her proposals, but you wouldn’t know because the...

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You’re wrong, but let’s not worry about that…

My three year old daughter (Charlotte) is very good at connecting with people. She‘s been a master at rapport and empathy since she was a baby. One thing she has learned to do is soften the blow every time she gives a criticism. (No idea where she learned that - we’re...

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How I Got Into Google Ads Management

I was working as a software developer when I decided to quit my job to start a business. I had been creating heat maps to identify threats in cybersecurity data and so I hung up my shingle as an analytics expert, and picked Google Analytics as a platform. I quickly...

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How to Get a Disapproved Ad Manually Reviewed by Google

No matter how hard you try, you are occasionally going to have some of your ads disapproved by Google. If its never happened, you must not be creating enough ads! Here's a disapproval I got for one of my own ads this week:   And here is the ad that was...

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How to Check Your Google Shopping Ads For Errors [Video]

A quick one for Google Shopping users! Make sure that when you do list your products on Google shopping that you test how the products look when people search for your products. You can do a search in Google and you can bring yourself up as a seller. Choose shopping...

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Why use Google Ads if SEO is free?

Firstly, let me dispel a myth here. SEO is not free at all. SEO cost is 100% spent as labour cost (i.e. you have to pay an agency or staff members to do it) as opposed to Google Ads which is partly labour cost and partly advertising cost. Depending on how much time...

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What is a good conversion rate for Google Ads?

This really depends on what you are tracking as a conversion, but I’ll assume you’re asking about leads or transactions. (It depends on how “early” the conversion is. You will get a higher conversion rate if you measure an earlier interaction like an add-to-cart...

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How can I use Google Ads to boost my landing pages?

If you’re using landing page software with the intention of generating leads or sales via an online sales funnel (eg ClickFunnels, Leadpages, Infusionsoft, Unbounce, or a custom-built landing page) then the first thing you’ll be wanting to do is send traffic to that...

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Does using Google Ads affect your organic ranking?

According to moz.com, paid ads don’t directly affect organic rankings. But there are indirect effects of using paid ads that will lead to a higher organic ranking over time. For example running paid ads may lead to increased linking to your website, mentions of your...

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How does the Google Ads Display Network ad auction work?

Google Ads uses an auction to determine which ads to show on the Display Network and how much those ads will cost. The Display Network ad auction is ranked among other advertisers' ads based on Ad Rank, which is based on your bid and your Quality Score. Quality Score...

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Can I target specific companies using Google Ads?

Yes, we often see this occurring when a business targets their competitor. This might even be happening to you! See the image below for an example of Pipedrive targeting Freshsales. You can target brand keywords or names of companies using Google Search, and you can...

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How can I get more impressions for Google Display ads?

Google Display has a weird anomaly where the nicest looking ads don’t necessarily lead to the greatest number of impressions and clicks. It all comes down to which ad slot sizes Google needs to fill, and which ads it has available to fill them. Because fixed-size...

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What is Ad Rank in Google Ads?

Google calculates your Ad Rank every time a user searches and it has the ability to trigger one of your ads. The Ad Rank is used to determine the position of your ad relative to other ads competing for the same search terms. It is calculated using your bid amount (how...

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How can I reduce the cost of my paid search campaigns?

This really depends on whether you just want to reduce the cost, or if you want to reduce the cost while maintaining the same performance. Merely reducing cost can be done by advertising less, but maintaining performance while reducing cost is a lot trickier! When it...

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Why is a niche important for Google Ads?

Marketing is always more effective when an ideal customer or client can self-select and buy in to your offer. Google Ads is no different in this regard, potentially even more so because you can waste a lot of money if you blow sand into the wind. In Google Ads, how...

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