0405123696 petra@web-data-analytics.com

Latest Content

We increase online revenue for managers

and marketers of transactional websites.

Learn how we do it with the Google Toolkit.

This Week on The Freelancers Show

TFS 373: Remote Work with William Gant June 30th Will Gant, author of Remote Work joins the panel to talk about working from home and working outside of the client's office. He and the panel share their experience with working through the challenges, benefits, and...

read more

The Pros and Cons of Hiring Remote Help

I've become a regular panelist on a podcast called The Freelancer Show. Its been running for several hundred episodes now and helps small business owners to navigate the waters of freelancing. In this week's episode I was the guest speaker and we discussed the pros...

read more

Using Google Tag Manager to Track The Value of Checkboxes

Today I setup conversion tracking for a website that was designed around a more-complex-than-usual intake form. This form required the user to select from check boxes at each step (5 steps total). The final submission passed the values from the check boxes along with...

read more

How to Get a Disapproved Ad Manually Reviewed by Google

No matter how hard you try, you are occasionally going to have some of your ads disapproved by Google. If its never happened, you must not be creating enough ads! Here's a disapproval I got for one of my own ads this week:   And here is the ad that was...

read more

How to Check Your Google Shopping Ads For Errors [Video]

A quick one for Google Shopping users! Make sure that when you do list your products on Google shopping that you test how the products look when people search for your products. You can do a search in Google and you can bring yourself up as a seller. Choose shopping...

read more

Why use Google Ads if SEO is free?

Firstly, let me dispel a myth here. SEO is not free at all. SEO cost is 100% spent as labour cost (i.e. you have to pay an agency or staff members to do it) as opposed to Google Ads which is partly labour cost and partly advertising cost. Depending on how much time...

read more

What is a good conversion rate for Google Ads?

This really depends on what you are tracking as a conversion, but I’ll assume you’re asking about leads or transactions. (It depends on how “early” the conversion is. You will get a higher conversion rate if you measure an earlier interaction like an add-to-cart...

read more

How can I use Google Ads to boost my landing pages?

If you’re using landing page software with the intention of generating leads or sales via an online sales funnel (eg ClickFunnels, Leadpages, Infusionsoft, Unbounce, or a custom-built landing page) then the first thing you’ll be wanting to do is send traffic to that...

read more

Does using Google Ads affect your organic ranking?

According to moz.com, paid ads don’t directly affect organic rankings. But there are indirect effects of using paid ads that will lead to a higher organic ranking over time. For example running paid ads may lead to increased linking to your website, mentions of your...

read more

How does the Google Ads Display Network ad auction work?

Google Ads uses an auction to determine which ads to show on the Display Network and how much those ads will cost. The Display Network ad auction is ranked among other advertisers' ads based on Ad Rank, which is based on your bid and your Quality Score. Quality Score...

read more

Can I target specific companies using Google Ads?

Yes, we often see this occurring when a business targets their competitor. This might even be happening to you! See the image below for an example of Pipedrive targeting Freshsales. You can target brand keywords or names of companies using Google Search, and you can...

read more

How can I get more impressions for Google Display ads?

Google Display has a weird anomaly where the nicest looking ads don’t necessarily lead to the greatest number of impressions and clicks. It all comes down to which ad slot sizes Google needs to fill, and which ads it has available to fill them. Because fixed-size...

read more

What is Ad Rank in Google Ads?

Google calculates your Ad Rank every time a user searches and it has the ability to trigger one of your ads. The Ad Rank is used to determine the position of your ad relative to other ads competing for the same search terms. It is calculated using your bid amount (how...

read more

How can I reduce the cost of my paid search campaigns?

This really depends on whether you just want to reduce the cost, or if you want to reduce the cost while maintaining the same performance. Merely reducing cost can be done by advertising less, but maintaining performance while reducing cost is a lot trickier! When it...

read more

Why is a niche important for Google Ads?

Marketing is always more effective when an ideal customer or client can self-select and buy in to your offer. Google Ads is no different in this regard, potentially even more so because you can waste a lot of money if you blow sand into the wind. In Google Ads, how...

read more

How does Google Ads compare to Facebook Ads?

Google is the world’s largest search engine, with more than 75% of the search engine market. According to Internet Live Stats, there are more than five billion Google searches every day making it a hotbed for user’s activity. Google Ads reaches billions of people...

read more

Can I track conversions from Display ads on Google Ads?

Yes, you can track conversions in Display ads exactly as you would for Search or Shopping ads. This may include transacting, reaching a thankyou page, or triggering a tracked goal in Google Analytics. A word of caution though! Display rarely gets the same conversion...

read more

What are the targeting methods for Google Display Network?

Google provides you with various different options for targeting in Google Display Network. 1) Managed Placements. You can target which specific websites or categories of websites you want to advertise. You can even target a specific area on a site. This gives you a...

read more

How do you create banner ads in Google Ads?

Before I answer this question, let me explain what a “banner” ad is. This is a colloquial term, and ads are not called “banner” ads in Google Ads, but generally is understood to be a fixed-size Display ad. Google Ads has two options for Display ads - either fixed...

read more

What is the Google Display Network?

The Google Display Network includes more than 2 million websites, videos, and apps where your ads can appear. These are places like blogs, news sites and apps that have signed up to receive a percentage of your fee to Google when visitors click on your ads. It can...

read more