Every commercial operation is ultimately trying to create repeat business. That is one of the key aspects of any business. Of course you want to attract new customers to your eCommerce operation, but having regular buyers certainly helps you grow your bottom line.
Furthermore, if you’re in an industry where the acquisition costs are high then you need repeat business to cover the high acquisition costs. You literally must attract people back to your website and eCommerce store again and again, in order to make your business viable.
Thankfully, there are tools at your disposal which help you to achieve this. On your website, you can identify whether past or current customers are returning to your website to check out your other products and services. And this data will then be sent to your email automation software.
For example, let’s say a website visitor subscribes to your website with their email address when buying a product, or downloading some information. If you have automated email marketing set up then this visitor’s email address goes into your email automation software, and they will then receive relevant emails.
If this visitor comes back again later and looks at several pages relating to a different product offering then it may be possible to match this visitor to an existing contact in your email automation software, and then send this visitor a new set of emails.
I can’t emphasise enough that this technique is very powerful for increasing your conversion rate. This is obviously one of the key metrics for your eCommerce store, and it’s certainly reassuring when you see this shooting upwards.
The advice in this blog post is just one example of the services that we provide. Our expertise in a wide range of eCommerce marketing techniques means that we can really help take your business to the next level.
So if you know a person who’d like to use technology to personalise their marketing, please help them to find a service they may need by introducing them to Web Data Analytics.