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This blog post will present a series one of 1 Minute Analytics videos on YouTube. The videos provides you with a helpful introduction to some of the key issues in eCommerce marketing and Google Analytics. So without further ado…

#1 – What does Google Analytics do?

#2 – What can I do with Google Analytics?

#3 – What does Google Tag Manager do?

#4 – How do I know if Google Analytics or Google Tag Manager are on my website?

#5 – Is my Google Analytics working?

#6 – How much traffic am I getting on my website?

#7 – How do I see which pages are landing pages for Google organic search?

#8 – Who are my website’s top referrers?

#9 – How can I add my own data to my URLs?

#10 – What is the age range for my website?

#11 – Do mainly men or women visit my website?

#12 – What is a segment in Google Analytics?

#13 – What is the difference between a filter and a segment in Google Analytics?

#14 – How much traffic am I getting on my website?

#15 – Why are my visitors’ session times so short?

So there is a lot of information contained within those videos, and yet they will only take up 15 minutes of your time! If you do have quarter of an hour to spare, I highly recommend checking them out.

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with a couple of new findings about our audience. We implemented elements to assist both of those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020