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There is no doubt that Google Analytics can be an intimidating program to get to grips with. This is certainly a huge software package with a vast array of different options.
Thus, the key to success in Google Analytics is in making things as straightforward as possible. So in this blog post, I’m going to outline how to make Google Analytics super simple for your business, helping you to effectively improve your website and digital marketing.

1. Create a Google Analytics Dashboard

Create a dashboard out of your favourite metrics and graphs, and schedule it to automatically email you each month. This will ensure that you don’t have to remember when you last looked at your analytics, or hamper yourself with schedules.

2. Quickly add in your ecommerce data

If you sell products on your website, use a plug-in or eCommerce platform that automatically adds your eCommerce data (such as product sales and revenue) to Google Analytics.

3. Track what actually matters to your business

Think about what your business actually needs to track and just measure that. Go for a fewer number of items that are the most important to your store, and skip the rest. So, for example, if you do have a lead generation website, do track your lead generation forms and sign-ups. If you sell products then track your sales. Then look at which marketing sources, pages, demographics, etc. are resulting in these outcomes. (Depending on complexity, you might need to hire a nerd to set up the tracking of your business outcomes!).

4. Use Google Tag Manager to collect important events

Use a tool called Google Tag Manager. Google Tag Manager (or GTM for short) enables you to easily track important events, such as someone clicking a button, or submitting a form on your website. This information can then be sent to Google Analytics, Google Adwords, Facebook etc. This enables you to track conversions and make your advertising better.

5. Always have a Goal in mind (and set up in Google Analytics)

Always, always, always have at least one Goal set in Google Analytics. Without a Goal (these are your KEY business outcomes that you want people to do when they visit your website) setting up much of your data is meaningless.

6. Bonus

It is even more simple if you get someone to do it for you! So why not get in touch, and we can optimise your marketing operation for you.

we make it simple to measure results


Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020