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In this blog post, we will look at some of the mathematics and statistics around online selling, and discover how tricky and testing this area of business can be.

The fact is that online retail is extremely competitive. I’m sure that is something of which all business owners are only too aware. Yes, there is a global marketplace today provided by the Internet, but that global marketplace is populated by an inordinate amount of competition. And this impacts hugely on your sales and marketing figures.

Research indicates that the percentage of visitors who complete a sale tend to average around 0.5-4%. Expect rates between 0.5-1% if you’re a small eCommerce store, and you haven’t invested in conversion optimisation. At a 1% conversion rate, 100 visitors are required in order to make one sale online.

Now…if you consider that Facebook charges around $1 a click for traffic in Australia then you start to realise how expensive online retail marketing can be! Clearly at these rates you need help in order to make your operation pay off.

Retail businesses that sell lower priced items online tend to invest in Conversion Rate Optimisation. This is where data analysis is used to identify ways the business can sell more products without increasing the amount of traffic.

This can be hugely effective. For example, I recently increased the conversion rate of an online store by 26% overall, and 86% for mobile phone users. This sort of real world result can be really gratifying, but it’s achievable for your business too. But you need to use the tools at your disposal effectively.

Here is one item of good news for you…most of your competition is not doing this! Many businesses are doing a sub-par job of marketing their wares, and ultimately failing to get the best out of there whole operation.

This is where Web Data Analytics comes in. With our advanced eCommerce marketing skills, and in-depth knowledge of key tools such as Google Analytics, we can help transform your entire business. We help you find the people you need to target, get them on your website, and then close the deal with them.

So if you know an owner of an online retailer who has low conversion rates, please help them to find a service they may need by introducing them to Web Data Analytics.

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020