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No matter how hard you try, you are occasionally going to have some of your ads disapproved by Google. If its never happened, you must not be creating enough ads!

Here’s a disapproval I got for one of my own ads this week:

disapproved by Google Ads

 

And here is the ad that was disapproved:

Ecommerce Google Analytics

Now here’s the rub, this other ad was approved! Same landing page, same message.

Ecommerce Google Analytics

In this scenario, they should either be both approved, or both disapproved, but not one in each camp.

There’s a few different things you can do here. One option is to call Google or use their chat support. Personally I don’t recommend this as the first option because sometimes it can take a while to reach a person who can actually help, rather than a person who can take up your time and make it appear that something is happening. I find Google’s phone and chat support to be quite frustrating most of the time.

The better option is to email Google directly, quoting the Google Ads account ID (the 10-digit account code) and the Ad ID. Each ad has an ID that uniquely identifies it. If you can’t find the Ad ID, take a screenshot of the Ad that has been disapproved, or of the disapproval email from Google. Email these details to ads-support@google.com.

You should receive an email within the next day or so letting you know what Google’s position is, and whether they have been able to resolve the disapproval. Google hires a lot of people and they have differing quality of written English, so if the email you receive doesn’t make sense send it back for another review. You should eventually get an email like this one:

google email

Sometimes an ad doesn’t get disapproved, but just doesn’t get impressions. In this scenario, treat it like a pseudo-disapproval and seek support using the same channels as described above. This isn’t always an issue with the ad; it may be an issue with the bidding strategy, so it may be worthwhile in this case speaking to a person over the phone who may shed more light on the situation. If the advice you receive seems unusual, call back and speak to a different person – the advice you receive will differ based on the person answering the phone, and can vary widely in quality.

Now if you’re not sure if you have disapproved ads or not, it is possible to see them all in one place in your Google Ads account, You can click on the Policy Manager and it will show you the list of any problematic ads. Here’s how to get there and what it looks like:

The ones that are listed as Disapproved will not display, and the ones that are listed as Approved (limited) will show limited impressions, and so these should be reviewed or updated as well.

If you do know why your ad has been disapproved and all you need to do is make the change, you might not need to get it manually approved. You can just fix the ad and save it and it will be resubmitted for approval. If you want to hurry things along you can use Google’s approval request form for this purpose: https://support.google.com/google-ads/contact/approval_request


Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

Jodi Benjamin Ecommerce Google Ads

I engaged Petras services because I was looking for someone to manage my google ads for my ecommerce business. I got that and SO MUCH MORE.

I was always very intimidated by google ads. I simply could not get my head around how to run and optimise a successful campaign, so I did not use it.

Then someone recommended Petra and my world changed. She is very data orientated, very analytical and razor focused on the small details, everything I am not good at. I never ever log into my google ads because I know Petra and her trusty team are all over it, and my google ads continue to drive very profitable traffic to my ecommerce store.

Since having Petra on my team I have grown considerably and I get about a 10x ROAS from my google ad spend. She has an open door and always has time for me and my million questions.

To top that all off, she is also a super nice and friendly person and has become a customer and huge fan of my brand. What more could you want! .

Jodi Benjamin CEO of Life of Colour [Ecommerce] Ecommerce Google Ads April 13, 2021

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020