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No matter how hard you try, you are occasionally going to have some of your ads disapproved by Google. If its never happened, you must not be creating enough ads!
Here’s a disapproval I got for one of my own ads this week:
And here is the ad that was disapproved:
Now here’s the rub, this other ad was approved! Same landing page, same message.
In this scenario, they should either be both approved, or both disapproved, but not one in each camp.
There’s a few different things you can do here. One option is to call Google or use their chat support. Personally I don’t recommend this as the first option because sometimes it can take a while to reach a person who can actually help, rather than a person who can take up your time and make it appear that something is happening. I find Google’s phone and chat support to be quite frustrating most of the time.
The better option is to email Google directly, quoting the Google Ads account ID (the 10-digit account code) and the Ad ID. Each ad has an ID that uniquely identifies it. If you can’t find the Ad ID, take a screenshot of the Ad that has been disapproved, or of the disapproval email from Google. Email these details to firstname.lastname@example.org.
You should receive an email within the next day or so letting you know what Google’s position is, and whether they have been able to resolve the disapproval. Google hires a lot of people and they have differing quality of written English, so if the email you receive doesn’t make sense send it back for another review. You should eventually get an email like this one:
Sometimes an ad doesn’t get disapproved, but just doesn’t get impressions. In this scenario, treat it like a pseudo-disapproval and seek support using the same channels as described above. This isn’t always an issue with the ad; it may be an issue with the bidding strategy, so it may be worthwhile in this case speaking to a person over the phone who may shed more light on the situation. If the advice you receive seems unusual, call back and speak to a different person – the advice you receive will differ based on the person answering the phone, and can vary widely in quality.
Now if you’re not sure if you have disapproved ads or not, it is possible to see them all in one place in your Google Ads account, You can click on the Policy Manager and it will show you the list of any problematic ads. Here’s how to get there and what it looks like:
The ones that are listed as Disapproved will not display, and the ones that are listed as Approved (limited) will show limited impressions, and so these should be reviewed or updated as well.
If you do know why your ad has been disapproved and all you need to do is make the change, you might not need to get it manually approved. You can just fix the ad and save it and it will be resubmitted for approval. If you want to hurry things along you can use Google’s approval request form for this purpose: https://support.google.com/google-ads/contact/approval_request