0405123696 petra@web-data-analytics.com

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Hi its Petra here! Today, I’m going to show you how to find where your changes have been made in Google Ads.

This “Change History” feature definitely comes in handy, especially if you are changing from one agency to another or when you’ve got more than one person working on your ad account at the same time. You can see what kind of changes have been made in the past, and track changes down to specific dates.

1. When would you need to find out what changes have been made in your Google Ads account?

If an agency or freelancer has been working for you, you can see what changes they’ve made to your account. If you or your team member has been working on your account and can’t remember what it is you’ve done, you can go in and check to see what changes have been made.

2. Where is the report that shows you the history logs?

To find the history logs you need to go into your Google Ads account and down the left side you’ll see the campaigns. Select the campaigns you’re interested in on the far left, or if you click on the link “Campaigns” it will give you a list of all your campaigns as well.

Once you’ve selected a campaign, you can see a link for “Change History” down the bottom. When you click on Change History it will show you the change log for that campaign.

Note: You can look at change history for the whole account as well, but it may be a bit busy.

3. What information can you get from the history logs?

The change logs will tell you:

  • which user made the change
  • the date and time change is made
  • what the change was that was made
  • the specific campaign
  • the specific ad group

4. Can you filter down to different types of changes, or specific users?

Yes, you can drill down to only certain types of changes. If you’re in “All Changes”, you’ll be able to see all of them. If you want to go down to just particular types of changes, you can choose from the options across the top of the history log. Options include Account Change, Ad Change, Bid Change etc.

You can also add a filter so you can search for a particular user, a particular date, a particular campaign or whatever it is that you want to search for.

Hopefully that’s helped you out. See you later!

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

Kiley Hay Baby Carriers Australia

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Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020