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Making Your Business Look Bigger Squared

Making Your Business Look Bigger [How to Think Like a Google Ads Agency]

People can click on your organic listing if they want your homepage or click on your paid ads if they want to go straight to a product. A combination of paid ads and organic listings cause you to fill the search results. Ads can make you appear the category leader even if you are only a small business.

— Petra Manos
High ROI Ecommerce Google Ads Specialist

The best way to look like a big business is to show up wherever your customers are and take up as much space there as possible. This is akin to taking out a full page ad in an industry magazine. To get this working well, use dynamic search ads or expanded text ads combined with structured snippet extensions to take up as much space in the customers search results as possible. Add images in Google My Business as well so that your competitors don’t even get a look-in. Set the structured snippets to go to product categories, best products or service pages since the organic listing will probably just go to your homepage.

Google Shopping ads can show more than one product at the same time. If you have multiple products in the top 10 for a good keyword, you get the benefit of being seen as the market leader.

— Petra Manos
High ROI Ecommerce Google Ads Specialist

One of the best strategies behind Google Shopping ads is to have quite a few items of inventory that rank well for the same (best converting) keywords so that searches are comparing between your products rather than comparing you with your competitors. There are several fields in Google Merchant Centre that help you to rank better for specific keywords. Optimize these and you will be well on your way.

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