Maximising ROI from Google Shopping campaigns requires good feed management. You need a great Shopping rank for your best keywords and you must maintain impressions on your most profitable inventory.
— Petra Manos
High ROI Ecommerce Google Ads Specialist
I’ve seen many a disaster come from setting a Merchant account up once and then walking away from it. Some examples include: suspended account due to warnings being missed, inventory being disapproved due to data errors, highly profitable inventory not showing up for the correct keywords, paying too high a CPC due to not ranking well, fields missing, inability to filter inventory for ads, invalid shipping rates, missing descriptions and more! If you or your agency are not managing your Merchant Centre data you’re skating on thin ice.