0405123696 petra@web-data-analytics.com

 1,038 total views,  15 views today

For a while I have been wanting a report that shows me how my ecommerce clients rank against their competitors in Google Shopping campaigns, on a per product basis.

Unfortunately product data and much of the competitive data can’t be automatically pulled into Google Data Studio from Google Ads (I have no idea why). 🤔

So today I had a little time up my sleeve and I whipped up this beauty using data manually imported from Google Ads, plus a bit of data analyst magic.

The report tells you exactly which Product Titles were relatively more or less competitive in the Google Shopping marketplace.

Basically the column titled Relative Attractiveness against Competitors will be a dark colour if you’re doing well, and a light colour if you are not doing so well. If you rank them by revenue, you’ll want to work on your least competitive, high revenue products. These are your low-hanging fruit.

Google Ads Shopping Campaign Product Competition › Google Ads Shopping Campaign Product Competition

I really like this report, because it lets you immediately see which products you need to work on. Once you have many SKUs in your shop it can become overwhelming to work out where to start with regards to improving text, images, titles, offers, sales and the like.

The key metric here is the one I have named Relative Attractiveness Against Competitors.

Low numbers indicate your competitors offerings were more attractive to the user, whereas high numbers mean that yours came up trumps. The metric is a combination of Click Share and Search Impression Share.

Do you sell products through a Google Ads shopping campaign? If you do I can create this report for you too! Contact Me.

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020