0405123696 petra@web-data-analytics.com

 1,035 total views,  3 views today

Google Trends is a useful tool for Ecommerce businesses because it lets you see how products, product categories, brands and competitors are trending over time through the world’s largest search engine, Google.

You can search for a single term, or you can compare up to five different terms against each other.

how to use google trends for ecommerce

The first thing you might want to do is choose a timeframe. If you want to see a general trend over time, choose a date range of greater than one year so that you can see how seasonality affects your terms, for example Past 5 years is a helpful timeframe for long-term trends.

If you want to see short-term trends, 12 months, 6 months (needs to be custom) or 30 days at the lowest will be suitable. Anything shorter than 30 days and the trends will relate more to the time of day that people tend to be up and searching rather than being helpful to you.

By default, Google Trends is set to Web Search, which shows you general searches for your keyword on Google. As an Ecommerce business however, if you want to use Google Trends to help you make strategic decisions for ecommerce product selections, you will want to switch over to Google Shopping.

In our example, Google Shopping shows very spotty data for shopping queries towards different types of apples. If you sold apples online you may struggle to get consistent search volume for your shopping campaigns.

 how to use google trends for ecommerce

Better to know now, rather than after you start your online apple-selling ecommerce business!

Drill down to your local region if you don’t plan to ship overseas, but perhaps check against worldwide data as well, as it would be valuable to know if something is trending elsewhere and your country just hasn’t discovered it yet.

The Google Trends graph has a peculiar scale that can confuse people. You will observe the scale is always 25, 50, 75, 100. These numbers are not fixed units of volume. Instead they are relative units. The highest volume term and date for any of the search terms compared always gets “100” on the scale, and then all other numbers are relative to this term. If you want to find absolute volumes, you will need to use another tool such as Google Ads planner or SEMRush.

how to use google trends for ecommerce

While it is limited to being a free tool, Google also gives you a list of additional search terms related to the term you are querying.

Ideally you want to find a product category with growth trending up or steady over time so that you don’t have too much seasonal variability in your stock and you are not left holding stock you can’t sell. You want the search volume to be adequate in the area in which you can ship. If you’re comparing brands you don’t want to become the primary supplier of a brand that has gone out of favour with consumers.

how to use google trends for ecommerce

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018