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A quick one for Google Shopping users!

Make sure that when you do list your products on Google shopping that you test how the products look when people search for your products. You can do a search in Google and you can bring yourself up as a seller.

Choose shopping and do make sure that your images are formatted correctly. In this particular case, you can see there’s a problem because some of the ads do not have a description.

Having no description will be a problem because it’ll stop you from being ranked for those products where someone doesn’t search for the exact text.

The other thing that I have seen as well is sometimes the heading ends up being in the description or the descriptions are in the heading. Do check to make sure that it is alright.

Have a look over your prices. Make sure those are coming through correctly and if you see any problems in here, it could be that you need to update your feed.


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Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

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Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

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Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

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Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

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Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020