0405123696 petra@web-data-analytics.com

 4,923 total views,  6 views today

Once upon a time, spam was just a particularly horrible type of tinned meat. Nowadays, when we hear the word spam, we instantly associate it with unwanted emails, and all kinds of other nonsense generally wasting our time. Spam is everywhere, and unfortunately the world of Google Analytics is far from being spam-free.

Referral spam is a major frustration of using Google Analytics, but until Google chooses to blacklist known spam referrers it’s a problem that we just have to deal with. So we need to get rid of referral spam, and ensure that it can’t impact on our operation and business.

To remove referral spam, we need to create multiple “Exclude” filters because Google Analytics has a character limit of 255 characters in a filter field and, sadly, there are more than 255 characters worth of spam referrers out there.

For each filter we need to choose a Custom Filter Type, and then choose the Exclude option, with a Campaign Source field. Some example filters include the following:

Referral Spam #1

semalt|anticrawler|best-seo-offer|best-seo-solution|buttons-for-website|buttons-for-your-website|7makemoneyonline|-musicas*-gratis|kambasoft|savetubevideo|ranksonic|medispainstitute|offers.bycontext|100dollars-seo|sitevaluation|dailyrank

Referral Spam #2

videos-for-your-business|success-seo|rankscanner|doktoronline.no|adviceforum.info|video–production|sharemyfile.ru|seo-platform|justprofit.xyz|127.0.0.1|nexus.search-helper.ru|dbutton.net|o00.in|wordpress-crew.net|amazon-seo-service|enbersoft.com

Referral Spam #3

fast-wordpress-start.com|top1-seo-service.com|uptimechecker.com|uptimebot.net|rankings-analyics.com|^uptime.com|.responsive-test.net|dogsrun.net|free-video-tool.com|keywords-monitoring(-your)?-success.com|a.pr-cy.ru|share-buttons-for-freet

Referral Spam #4

fix-website-errors.com|seo-2-0.com|platezhka.net|timer4web.com|1-99seo.com|1-free-share-buttons.com|uptime-alpha.net|3-letter-domains.net|datract.com|lifehacĸer.com|top10-way.com|google-liar.ru|motherboard.vice.com|petitions.whitehouse.gov|^vc.ru

I’ll most likely update this soon with a Referral Spam #5, so keep this page bookmarked.

Following the tips here will set you on the right track with referral spam. And this is definitely something that you will want to remove from your Google Analytics account. Do remember though to apply these filters to your Filtered Data views and not your All Web Site Data so that you have a record of all your referrers in case you eliminate too many of them.

Don’t let spam ruin your day.


Kiara Buccella Google Ads
The Quantified Web has managed the Mayfair Hotel’s Google Ad campaigns for almost two years now.
We have had a wonderful experience with Petra, she demonstrates great care for her clients and is proactive in providing insights and suggestions on how to optimise performance.
Petra is thorough and efficient in her communication and we would certainly recommend her to others businesses.

Kiara Buccella Marketing Executive of Mayfair Hotel Google Ads Management April 26, 2021

Amanda Matthews Ecommerce Google Ads
We have been working with Petra and her team at The Quantified Web for the past couple of years now. She has been helping us to build our online presence and sales with our supplement ecommerce business.
I struggle a lot with Google Ads and all the nitty gritty side to the adwords and algorithms, but Petra explains things in an easy to understand manner.
She and her team communicate with us well and frequently to keep us up to date on how our ads are running and what we can do to improve.
I couldn't recommend Petra and her team any more!

Amanda Matthews CEO of Body4Life [Ecommerce] Ecommerce Google Ads April 26, 2021

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

Jodi Benjamin Ecommerce Google Ads

I engaged Petras services because I was looking for someone to manage my google ads for my ecommerce business. I got that and SO MUCH MORE.

I was always very intimidated by google ads. I simply could not get my head around how to run and optimise a successful campaign, so I did not use it.

Then someone recommended Petra and my world changed. She is very data orientated, very analytical and razor focused on the small details, everything I am not good at. I never ever log into my google ads because I know Petra and her trusty team are all over it, and my google ads continue to drive very profitable traffic to my ecommerce store.

Since having Petra on my team I have grown considerably and I get about a 10x ROAS from my google ad spend. She has an open door and always has time for me and my million questions.

To top that all off, she is also a super nice and friendly person and has become a customer and huge fan of my brand. What more could you want! .

Jodi Benjamin CEO of Life of Colour [Ecommerce] Ecommerce Google Ads April 13, 2021

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020