• 1. About this Book
  • 2. 10 Reasons why Ecommerce Businesses Need to Have Google Analytics Set Up Correctly
  • 3. Quick Overview of Your Google Analytics Admin - Before You Set Up Your Ecommerce
  • 4. Setting Up Your “All Web Site Data” View in Google Analytics
  • 5. What the Heck are Parameters... And What do I do with the "Exclude Query Parameters" Field in Google Analytics?
  • 6. Adding Filtered Google Analytics Views Gives You Access to Better Marketing Data
  • 7. Setting up an “Include My Domain” Filter in Google Analytics
  • 8. Using Google Analytics Filters to Rid Yourself of Rage-Inducing Referral Spam
  • 9. Formulating Your IP Address Filter in Google Analytics
  • 10. Ensuring that Your Google Analytics Data is Accurate by Applying Lowercase Filters
  • 11. How to Remove Slashes From The End of your URLs in Google Analytics
  • 12. Fixing the Problem of Parameters in your Ecommerce URLS in Google Analytics
  • 13. Acquiring Your Ecommerce Store’s Unique Parameter List for Google Analytics
  • 14. How to Turn your Ecommerce Parameters into Custom Dimensions in Google Analytics
  • 15. Using your Parameter Custom Dimensions to Discover Ecommerce Opportunities
  • 16. Key Google Analytics Settings You Might Have Overlooked for your Ecommerce Configuration
  • 17. What are the Google Analytics Ecommerce Settings For and How are They Set Up?
  • 18. How to Turn on Ecommerce Tracking in Google Analytics
  • 19. Google Analytics Enhanced Ecommerce on popular Ecommerce Platforms
  • 20. Manually Adding Google Analytics Standard Ecommerce Transaction Tracking Code
  • 21. Manually Adding Google Analytics Enhanced Ecommerce Transaction Tracking Code
  • 22. Implementing Enhanced Ecommerce Features to Collect Game Changing Data For Your Ecommerce Store
  • 23. How Do You Use the Ecommerce Reports Built into Google Analytics?
  • 24. What is the Google Analytics Ecommerce Overview Report and What Should You Use It For?
  • 25. What is the Shopping Behavior Report and What Should You Use It For?
  • 26. The Importance of the Checkout Behavior Report in Google Analytics
  • 27. What is the Product Performance Report Used for in Google Analytics?
  • 28. This post has been deleted
  • 29. How can you see Individual Ecommerce Transactions in Google Analytics?
  • 30. What is the Time to Purchase Report in Google Analytics Used For?
  • 31. Deep-dive your Product Sales with the Google Analytics Product List Report
  • 32. Setting Ecommerce Goals in Google Analytics and Why This is So Important
  • 33. Adding Your Ecommerce Goals to Google Analytics
  • 34. Using Google Analytics Goals to Boost Your Ecommerce Conversion Rate
  • 35. Using the Model Comparison Tool in Google Analytics
  • 36. Segmenting Users - A Powerful Tool for Providing Data Insights
  • 37. Building Segments Using the Shopping Behavior Report
  • 38. How to Use the Segment Builder in Google Analytics
  • 39. How to Build Specific Criteria using Google Analytics' Segment Builder
  • 40. Google Analytics Segment Examples to Enhance Your Ecommerce Sales
  • 41. How to use Segmentation Analysis to Identify Opportunities and Increase Conversion
  • 42. Making the Most of the Demographics of Users When Looking at Ecommerce Data
  • 43. Google Analytics Segmentation Example - Transacted vs Did Not Transact
  • 44. Taking your Segmentation Analysis Further
  • 45. Bonus: Six Reasons Why Your Ecommerce Store Needs Google Tag Manager
  • Petra's Google Ads Agency

    Navigate The Blog

    Archives By Category
    Archives By Date

    Connect With Petra

    Learn From Petra

    Referral Spam Filter Google Analytics

    Using Google Analytics Filters to Rid Yourself of Rage-Inducing Referral Spam

    Once upon a time, spam was just a particularly horrible type of tinned meat. Nowadays, when we hear the word spam, we instantly associate it with unwanted emails, and all kinds of other nonsense generally wasting our time. Spam is everywhere, and unfortunately the world of Google Analytics is far from being spam-free.

    Referral spam is a major frustration of using Google Analytics, but until Google chooses to blacklist known spam referrers it’s a problem that we just have to deal with. So we need to get rid of referral spam, and ensure that it can’t impact on our operation and business.

    To remove referral spam, we need to create multiple “Exclude” filters because Google Analytics has a character limit of 255 characters in a filter field and, sadly, there are more than 255 characters worth of spam referrers out there.

    For each filter we need to choose a Custom Filter Type, and then choose the Exclude option, with a Campaign Source field. Some example filters include the following:

    Referral Spam #1

    semalt|anticrawler|best-seo-offer|best-seo-solution|buttons-for-website|buttons-for-your-website|7makemoneyonline|-musicas*-gratis|kambasoft|savetubevideo|ranksonic|medispainstitute|offers.bycontext|100dollars-seo|sitevaluation|dailyrank

    Referral Spam #2

    videos-for-your-business|success-seo|rankscanner|doktoronline.no|adviceforum.info|video–production|sharemyfile.ru|seo-platform|justprofit.xyz|127.0.0.1|nexus.search-helper.ru|dbutton.net|o00.in|wordpress-crew.net|amazon-seo-service|enbersoft.com

    Referral Spam #3

    fast-wordpress-start.com|top1-seo-service.com|uptimechecker.com|uptimebot.net|rankings-analyics.com|^uptime.com|.responsive-test.net|dogsrun.net|free-video-tool.com|keywords-monitoring(-your)?-success.com|a.pr-cy.ru|share-buttons-for-freet

    Referral Spam #4

    fix-website-errors.com|seo-2-0.com|platezhka.net|timer4web.com|1-99seo.com|1-free-share-buttons.com|uptime-alpha.net|3-letter-domains.net|datract.com|lifehacĸer.com|top10-way.com|google-liar.ru|motherboard.vice.com|petitions.whitehouse.gov|^vc.ru

    I’ll most likely update this soon with a Referral Spam #5, so keep this page bookmarked.

    Following the tips here will set you on the right track with referral spam. And this is definitely something that you will want to remove from your Google Analytics account. Do remember though to apply these filters to your Filtered Data views and not your All Web Site Data so that you have a record of all your referrers in case you eliminate too many of them.

    Don’t let spam ruin your day.

    Want to get 8-10X ROAS from Google Ads?