0405123696 petra@web-data-analytics.com

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Once upon a time, spam was just a particularly horrible type of tinned meat. Nowadays, when we hear the word spam, we instantly associate it with unwanted emails, and all kinds of other nonsense generally wasting our time. Spam is everywhere, and unfortunately the world of Google Analytics is far from being spam-free.

Referral spam is a major frustration of using Google Analytics, but until Google chooses to blacklist known spam referrers it’s a problem that we just have to deal with. So we need to get rid of referral spam, and ensure that it can’t impact on our operation and business.

To remove referral spam, we need to create multiple “Exclude” filters because Google Analytics has a character limit of 255 characters in a filter field and, sadly, there are more than 255 characters worth of spam referrers out there.

For each filter we need to choose a Custom Filter Type, and then choose the Exclude option, with a Campaign Source field. Some example filters include the following:

Referral Spam #1

semalt|anticrawler|best-seo-offer|best-seo-solution|buttons-for-website|buttons-for-your-website|7makemoneyonline|-musicas*-gratis|kambasoft|savetubevideo|ranksonic|medispainstitute|offers.bycontext|100dollars-seo|sitevaluation|dailyrank

Referral Spam #2

videos-for-your-business|success-seo|rankscanner|doktoronline.no|adviceforum.info|video–production|sharemyfile.ru|seo-platform|justprofit.xyz|127.0.0.1|nexus.search-helper.ru|dbutton.net|o00.in|wordpress-crew.net|amazon-seo-service|enbersoft.com

Referral Spam #3

fast-wordpress-start.com|top1-seo-service.com|uptimechecker.com|uptimebot.net|rankings-analyics.com|^uptime.com|.responsive-test.net|dogsrun.net|free-video-tool.com|keywords-monitoring(-your)?-success.com|a.pr-cy.ru|share-buttons-for-freet

Referral Spam #4

fix-website-errors.com|seo-2-0.com|platezhka.net|timer4web.com|1-99seo.com|1-free-share-buttons.com|uptime-alpha.net|3-letter-domains.net|datract.com|lifehacĸer.com|top10-way.com|google-liar.ru|motherboard.vice.com|petitions.whitehouse.gov|^vc.ru

I’ll most likely update this soon with a Referral Spam #5, so keep this page bookmarked.

Following the tips here will set you on the right track with referral spam. And this is definitely something that you will want to remove from your Google Analytics account. Do remember though to apply these filters to your Filtered Data views and not your All Web Site Data so that you have a record of all your referrers in case you eliminate too many of them.

Don’t let spam ruin your day.


charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020