0405123696 petra@web-data-analytics.com

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Once upon a time, spam was just a particularly horrible type of tinned meat. Nowadays, when we hear the word spam, we instantly associate it with unwanted emails, and all kinds of other nonsense generally wasting our time. Spam is everywhere, and unfortunately the world of Google Analytics is far from being spam-free.

Referral spam is a major frustration of using Google Analytics, but until Google chooses to blacklist known spam referrers it’s a problem that we just have to deal with. So we need to get rid of referral spam, and ensure that it can’t impact on our operation and business.

To remove referral spam, we need to create multiple “Exclude” filters because Google Analytics has a character limit of 255 characters in a filter field and, sadly, there are more than 255 characters worth of spam referrers out there.

For each filter we need to choose a Custom Filter Type, and then choose the Exclude option, with a Campaign Source field. Some example filters include the following:

Referral Spam #1

semalt|anticrawler|best-seo-offer|best-seo-solution|buttons-for-website|buttons-for-your-website|7makemoneyonline|-musicas*-gratis|kambasoft|savetubevideo|ranksonic|medispainstitute|offers.bycontext|100dollars-seo|sitevaluation|dailyrank

Referral Spam #2

videos-for-your-business|success-seo|rankscanner|doktoronline.no|adviceforum.info|video–production|sharemyfile.ru|seo-platform|justprofit.xyz|127.0.0.1|nexus.search-helper.ru|dbutton.net|o00.in|wordpress-crew.net|amazon-seo-service|enbersoft.com

Referral Spam #3

fast-wordpress-start.com|top1-seo-service.com|uptimechecker.com|uptimebot.net|rankings-analyics.com|^uptime.com|.responsive-test.net|dogsrun.net|free-video-tool.com|keywords-monitoring(-your)?-success.com|a.pr-cy.ru|share-buttons-for-freet

Referral Spam #4

fix-website-errors.com|seo-2-0.com|platezhka.net|timer4web.com|1-99seo.com|1-free-share-buttons.com|uptime-alpha.net|3-letter-domains.net|datract.com|lifehacĸer.com|top10-way.com|google-liar.ru|motherboard.vice.com|petitions.whitehouse.gov|^vc.ru

I’ll most likely update this soon with a Referral Spam #5, so keep this page bookmarked.

Following the tips here will set you on the right track with referral spam. And this is definitely something that you will want to remove from your Google Analytics account. Do remember though to apply these filters to your Filtered Data views and not your All Web Site Data so that you have a record of all your referrers in case you eliminate too many of them.

Don’t let spam ruin your day.


brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020