0405123696 petra@web-data-analytics.com

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I’m a big fan of using Google Analytics data in novel ways to help you to understand what is happening on your website. One of these ways is to look at convertibility of each page. Its the equivalent of comparing the percentage of users who converted with the percentage of users who were not interested across every page of your website independently.

This can identify some fascinating discoveries such as identifying pages that have a high frequency of visitors but a lower than average convertibility (these are your leaky buckets) or pages with high levels of conversion compared to other pages – we can drill down and ask, “why these pages / products?”

I like to plot results on a scatter plot as it makes it so easy to see outliers.

The example below is a scatter plot that I created by comparing convertibility score to page views.

Other useful reports of a similar nature include abandonment frequency of pages and even individual events, revenue attribution by pages and events and one of my personal favourites is correction frequency. Correction frequency shows if users are repeating the same action several times, which can indicate that errors on the website or usability issues are impacting the user from completing what they are attempting to do.

For example, if you see certain search queries or form fills with a high correction frequency it could mean that the search is returning the wrong items or that the form isn’t working correctly.

I have an advanced report that I have created for this kind of deep dive into ecommerce user behaviour which I call a Detailed Interaction Report.


leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018