0405123696 petra@web-data-analytics.com

 2,253 total views,  3 views today

I’m a big fan of using Google Analytics data in novel ways to help you to understand what is happening on your website. One of these ways is to look at convertibility of each page. Its the equivalent of comparing the percentage of users who converted with the percentage of users who were not interested across every page of your website independently.

This can identify some fascinating discoveries such as identifying pages that have a high frequency of visitors but a lower than average convertibility (these are your leaky buckets) or pages with high levels of conversion compared to other pages – we can drill down and ask, “why these pages / products?”

I like to plot results on a scatter plot as it makes it so easy to see outliers.

The example below is a scatter plot that I created by comparing convertibility score to page views.

Other useful reports of a similar nature include abandonment frequency of pages and even individual events, revenue attribution by pages and events and one of my personal favourites is correction frequency. Correction frequency shows if users are repeating the same action several times, which can indicate that errors on the website or usability issues are impacting the user from completing what they are attempting to do.

For example, if you see certain search queries or form fills with a high correction frequency it could mean that the search is returning the wrong items or that the form isn’t working correctly.

I have an advanced report that I have created for this kind of deep dive into ecommerce user behaviour which I call a Detailed Interaction Report.


Amanda Matthews Ecommerce Google Ads
We have been working with Petra and her team at The Quantified Web for the past couple of years now. She has been helping us to build our online presence and sales with our supplement ecommerce business.
I struggle a lot with Google Ads and all the nitty gritty side to the adwords and algorithms, but Petra explains things in an easy to understand manner.
She and her team communicate with us well and frequently to keep us up to date on how our ads are running and what we can do to improve.
I couldn't recommend Petra and her team any more!

Amanda Matthews CEO of Body4Life [Ecommerce] Ecommerce Google Ads April 26, 2021

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

Jodi Benjamin Ecommerce Google Ads

I engaged Petras services because I was looking for someone to manage my google ads for my ecommerce business. I got that and SO MUCH MORE.

I was always very intimidated by google ads. I simply could not get my head around how to run and optimise a successful campaign, so I did not use it.

Then someone recommended Petra and my world changed. She is very data orientated, very analytical and razor focused on the small details, everything I am not good at. I never ever log into my google ads because I know Petra and her trusty team are all over it, and my google ads continue to drive very profitable traffic to my ecommerce store.

Since having Petra on my team I have grown considerably and I get about a 10x ROAS from my google ad spend. She has an open door and always has time for me and my million questions.

To top that all off, she is also a super nice and friendly person and has become a customer and huge fan of my brand. What more could you want! .

Jodi Benjamin CEO of Life of Colour [Ecommerce] Ecommerce Google Ads April 13, 2021

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

Monique Angeleri Ecommerce Google Ads

Working with Petra has been a fantastic experience. She has walked us through the entire google marketing process, worked within our budget, kept us up to date with the progress and sits down with us at the end of each month to explain how our ads are tracking. We couldn’t recommend Petra more, she is extremely accommodating and always has time to answer any questions we have along the way.

Monique Angeleri Marketing Director of Cadelle Leather [Ecommerce] Ecommerce Google Ads April 26, 2021