0405123696 petra@web-data-analytics.com

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I’m a big fan of using Google Analytics data in novel ways to help you to understand what is happening on your website. One of these ways is to look at convertibility of each page. Its the equivalent of comparing the percentage of users who converted with the percentage of users who were not interested across every page of your website independently.

This can identify some fascinating discoveries such as identifying pages that have a high frequency of visitors but a lower than average convertibility (these are your leaky buckets) or pages with high levels of conversion compared to other pages – we can drill down and ask, “why these pages / products?”

I like to plot results on a scatter plot as it makes it so easy to see outliers.

The example below is a scatter plot that I created by comparing convertibility score to page views.

Other useful reports of a similar nature include abandonment frequency of pages and even individual events, revenue attribution by pages and events and one of my personal favourites is correction frequency. Correction frequency shows if users are repeating the same action several times, which can indicate that errors on the website or usability issues are impacting the user from completing what they are attempting to do.

For example, if you see certain search queries or form fills with a high correction frequency it could mean that the search is returning the wrong items or that the form isn’t working correctly.

I have an advanced report that I have created for this kind of deep dive into ecommerce user behaviour which I call a Detailed Interaction Report.


david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018