• 1. About this Book
  • 2. 10 Reasons why Ecommerce Businesses Need to Have Google Analytics Set Up Correctly
  • 3. Quick Overview of Your Google Analytics Admin - Before You Set Up Your Ecommerce
  • 4. Setting Up Your “All Web Site Data” View in Google Analytics
  • 5. What the Heck are Parameters... And What do I do with the "Exclude Query Parameters" Field in Google Analytics?
  • 6. Adding Filtered Google Analytics Views Gives You Access to Better Marketing Data
  • 7. Setting up an “Include My Domain” Filter in Google Analytics
  • 8. Using Google Analytics Filters to Rid Yourself of Rage-Inducing Referral Spam
  • 9. Formulating Your IP Address Filter in Google Analytics
  • 10. Ensuring that Your Google Analytics Data is Accurate by Applying Lowercase Filters
  • 11. How to Remove Slashes From The End of your URLs in Google Analytics
  • 12. Fixing the Problem of Parameters in your Ecommerce URLS in Google Analytics
  • 13. Acquiring Your Ecommerce Store’s Unique Parameter List for Google Analytics
  • 14. How to Turn your Ecommerce Parameters into Custom Dimensions in Google Analytics
  • 15. Using your Parameter Custom Dimensions to Discover Ecommerce Opportunities
  • 16. Key Google Analytics Settings You Might Have Overlooked for your Ecommerce Configuration
  • 17. What are the Google Analytics Ecommerce Settings For and How are They Set Up?
  • 18. How to Turn on Ecommerce Tracking in Google Analytics
  • 19. Google Analytics Enhanced Ecommerce on popular Ecommerce Platforms
  • 20. Manually Adding Google Analytics Standard Ecommerce Transaction Tracking Code
  • 21. Manually Adding Google Analytics Enhanced Ecommerce Transaction Tracking Code
  • 22. Implementing Enhanced Ecommerce Features to Collect Game Changing Data For Your Ecommerce Store
  • 23. How Do You Use the Ecommerce Reports Built into Google Analytics?
  • 24. What is the Google Analytics Ecommerce Overview Report and What Should You Use It For?
  • 25. What is the Shopping Behavior Report and What Should You Use It For?
  • 26. The Importance of the Checkout Behavior Report in Google Analytics
  • 27. What is the Product Performance Report Used for in Google Analytics?
  • 28. This post has been deleted
  • 29. How can you see Individual Ecommerce Transactions in Google Analytics?
  • 30. What is the Time to Purchase Report in Google Analytics Used For?
  • 31. Deep-dive your Product Sales with the Google Analytics Product List Report
  • 32. Setting Ecommerce Goals in Google Analytics and Why This is So Important
  • 33. Adding Your Ecommerce Goals to Google Analytics
  • 34. Using Google Analytics Goals to Boost Your Ecommerce Conversion Rate
  • 35. Using the Model Comparison Tool in Google Analytics
  • 36. Segmenting Users - A Powerful Tool for Providing Data Insights
  • 37. Building Segments Using the Shopping Behavior Report
  • 38. How to Use the Segment Builder in Google Analytics
  • 39. How to Build Specific Criteria using Google Analytics' Segment Builder
  • 40. Google Analytics Segment Examples to Enhance Your Ecommerce Sales
  • 41. How to use Segmentation Analysis to Identify Opportunities and Increase Conversion
  • 42. Making the Most of the Demographics of Users When Looking at Ecommerce Data
  • 43. Google Analytics Segmentation Example - Transacted vs Did Not Transact
  • 44. Taking your Segmentation Analysis Further
  • 45. Bonus: Six Reasons Why Your Ecommerce Store Needs Google Tag Manager
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    All Web Site Data View Google Analytics

    Setting Up Your “All Web Site Data” View in Google Analytics

    The purpose for this view is to have a backup of all the data, completely unfiltered, so that if you ever lose any data due to it being filtered out of another view you can still find the data you need.

    Definition – Filters: In Google Analytics, filters are used to permanently change your data in order to make it more useful to you.

    View Name

    This will be All Website Data or Raw Data

    Website URL

    For an ecommerce store these days, given that you are collecting credit card information, your website URL really should be set up as https. If your ecommerce store is not yet https then you should update it quickly. Your SSL certificate needs to be installed by your website developer.

    Google is planning to start adding warnings in the Google search engine if a website is not https, particularly if they have credit card or other personal identification collection on the site.

    So there is a good chance that your actual website is already https. The correct URL should also be reflected in your Google Analytics views, if it isn’t then you can change it here. If your URL in Google Analytics is set to http instead of https in the view don’t worry. This setting is only used internally in Google Analytics on the reports that display a URL, in order to populate the URL accurately. As long as your https pages contain a tracking code then they will be captured in analytics irrespective of the URL listed in the View.

    Time zone country or territory

    Next up we need to check that the time zone and country are correct. If you need to check for transactions on a specific date then you will want to ensure that dates have not been skewed by a different timezone. The timezone should be your reporting timezone, i.e. the timezone that you want to use in your reports.

    Default Page

    Default page is not usually needed. The default page is only used if there’s a specific page that also maps to the ‘home’ page on a website which is normally represented by a single forward slash (/).

    So let’s say for example that you have www.ecommercestore.com and you also have a default page of index.php. If someone went to www.ecommercestore.com/index.php then that page would be equivalent to www.ecommercestore.com. If you have a page like that then you would type in here the default page.

    What I find is that most of the modern ecommerce platforms don’t have a default page set up, they usually just have the top-level URL pointing to a home page. Having a default page is considered old fashioned.

    Exclude URL Query Parameters

    99.9% of the time, you want this field to be blank in your All Web Site Data View. I am going to go through this in more detail in a later step of setting up. For now I am just going to explain what this is and why it needs to be blank in All Web Site Data.

    Currency Displayed As

    Given that ecommerce set up will include financial data we need to make sure the currency selected is exactly the way we want to see the currency displayed in Google Analytics, because if the currency is incorrectly set then Google Analytics will perform a currency conversion. If you just have one website for Australian visitors then your currency should be set to Australian dollars.

    Bot Filtering

    Include a tick in exclude all hits from known bots and spiders.

    Site Search Tracking

    Google Analytics has a separate report for site search which is only activated if you turn on site search settings. For this to work you need to be able to identify the search query parameter.

    What is Site Search?

    Your eCommerce website most likely has site search functionality. This is where you allow your users to search for any text and it will list the products or pages on your website that relate to that search.

    In the following example we are searching for boots on a shoe store website. This adds a parameter to the URL to let the ecommerce software know that we are doing a search for a particular term and the ecommerce software then runs that search on the database.

    To identify the the search query parameter for your website, you can do a search on your own website and have a look at the URL to see which parameter the search term is associated with. You’ll have some text in your URL like “q=boots” etc. In this case “q” is the search query parameter.

    If your website has site search then turn site search tracking on and type your search query parameter into the search query field.

    Your All Web Site Data view is completed. You can hit Save if you want to save your changes.

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