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The purpose for this view is to have a backup of all the data, completely unfiltered, so that if you ever lose any data due to it being filtered out of another view you can still find the data you need.

Definition – Filters: In Google Analytics, filters are used to permanently change your data in order to make it more useful to you.

View Name

This will be All Website Data or Raw Data

Website URL

For an ecommerce store these days, given that you are collecting credit card information, your website URL really should be set up as https. If your ecommerce store is not yet https then you should update it quickly. Your SSL certificate needs to be installed by your website developer.

Google is planning to start adding warnings in the Google search engine if a website is not https, particularly if they have credit card or other personal identification collection on the site.

So there is a good chance that your actual website is already https. The correct URL should also be reflected in your Google Analytics views, if it isn’t then you can change it here. If your URL in Google Analytics is set to http instead of https in the view don’t worry. This setting is only used internally in Google Analytics on the reports that display a URL, in order to populate the URL accurately. As long as your https pages contain a tracking code then they will be captured in analytics irrespective of the URL listed in the View.

Time zone country or territory

Next up we need to check that the time zone and country are correct. If you need to check for transactions on a specific date then you will want to ensure that dates have not been skewed by a different timezone. The timezone should be your reporting timezone, i.e. the timezone that you want to use in your reports.

Default Page

Default page is not usually needed. The default page is only used if there’s a specific page that also maps to the ‘home’ page on a website which is normally represented by a single forward slash (/).

So let’s say for example that you have www.ecommercestore.com and you also have a default page of index.php. If someone went to www.ecommercestore.com/index.php then that page would be equivalent to www.ecommercestore.com. If you have a page like that then you would type in here the default page.

What I find is that most of the modern ecommerce platforms don’t have a default page set up, they usually just have the top-level URL pointing to a home page. Having a default page is considered old fashioned.

Exclude URL Query Parameters

99.9% of the time, you want this field to be blank in your All Web Site Data View. I am going to go through this in more detail in a later step of setting up. For now I am just going to explain what this is and why it needs to be blank in All Web Site Data.

Currency Displayed As

Given that ecommerce set up will include financial data we need to make sure the currency selected is exactly the way we want to see the currency displayed in Google Analytics, because if the currency is incorrectly set then Google Analytics will perform a currency conversion. If you just have one website for Australian visitors then your currency should be set to Australian dollars.

Bot Filtering

Include a tick in exclude all hits from known bots and spiders.

Site Search Tracking

Google Analytics has a separate report for site search which is only activated if you turn on site search settings. For this to work you need to be able to identify the search query parameter.

What is Site Search?

Your eCommerce website most likely has site search functionality. This is where you allow your users to search for any text and it will list the products or pages on your website that relate to that search.

In the following example we are searching for boots on a shoe store website. This adds a parameter to the URL to let the ecommerce software know that we are doing a search for a particular term and the ecommerce software then runs that search on the database.

To identify the the search query parameter for your website, you can do a search on your own website and have a look at the URL to see which parameter the search term is associated with. You’ll have some text in your URL like “q=boots” etc. In this case “q” is the search query parameter.

If your website has site search then turn site search tracking on and type your search query parameter into the search query field.

Your All Web Site Data view is completed. You can hit Save if you want to save your changes.


Adam Lochery Ecommerce Google Ads

We’ve been working with Petra and her team at the Quantified Web on our Google Ad Campaigns for 12 months now and in that time we’ve had to increase our targets on Return on Ad Spend due to the excellent performance of the campaigns she’s helped implement.

The data we receive is supremely rich and helps give valuable insight into key demographics, areas of interest, types of content most likely to resonate and most importantly, is communicated in a digestible, easy to understand format.

We thoroughly enjoy working with Petra and look forward to even more online success through our partnership

Adam Lochery Ecommerce Manager of Spacetalk [Ecommerce] Ecommerce Google Ads April 26, 2021

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020

Amanda Matthews Ecommerce Google Ads
We have been working with Petra and her team at The Quantified Web for the past couple of years now. She has been helping us to build our online presence and sales with our supplement ecommerce business.
I struggle a lot with Google Ads and all the nitty gritty side to the adwords and algorithms, but Petra explains things in an easy to understand manner.
She and her team communicate with us well and frequently to keep us up to date on how our ads are running and what we can do to improve.
I couldn't recommend Petra and her team any more!

Amanda Matthews CEO of Body4Life [Ecommerce] Ecommerce Google Ads April 26, 2021

Kiara Buccella Google Ads
The Quantified Web has managed the Mayfair Hotel’s Google Ad campaigns for almost two years now.
We have had a wonderful experience with Petra, she demonstrates great care for her clients and is proactive in providing insights and suggestions on how to optimise performance.
Petra is thorough and efficient in her communication and we would certainly recommend her to others businesses.

Kiara Buccella Marketing Executive of Mayfair Hotel Google Ads Management April 26, 2021

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020