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Having and using your eCommerce data in Google Analytics is super useful! However, before your Google Analytics account can read eCommerce data you need to turn on eCommerce tracking.

You need to turn on Ecommerce Settings for each view that you want to include eCommerce data, like this:

And then flick Enable Ecommerce to ‘ON’.

You may also wish to turn on the setting Enable Related Products. This is a new setting that can help you to see which product purchases are associated with other product purchases.

Now click Next Step.

In the next step, you choose whether you will use Standard Ecommerce or Enhanced Ecommerce. In the last article I discussed the differences between the two. If you are not sure which framework your website uses then you can find out by making a test transaction on your website, and looking at the structure of the Google Analytics tracking code in your source code (that’s the nerdy way). Or alternatively you can ask your website developer.

If you choose to turn Enhanced Ecommerce on then you can optionally use checkout labelling to name discrete steps in your checkout process.

Checkout Labelling isn’t commonly used by eCommerce platforms yet, so is only likely to be relevant if you have a custom-developed website with enhanced eCommerce tracking enabled, and you have manually set up funnel steps in your tracking code. The purpose of this feature is to determine your funnel abandonment rate at each checkout step.

Next click Submit. This completes the process.

Once we have Ecommerce turned on in Google Analytics, eCommerce data will begin feeding through if we have set it up correctly. You may need to wait up to 48 hours after turning it on before seeing data, as it takes time for Google Analytics Ecommerce servers to become activated for your account.

Your eCommerce settings are ready when Google Analytics allows you to click on Ecommerce Reports in the Conversions menu.

Important Note: If you wait 48 hours and there is no data showing up in your Google Analytics Ecommerce reports then your website’s eCommerce tracking code will need to be looked at. For eCommerce data to come through into Google Analytics, your website needs to contain tracking code that meets the requirements of either of the Google Analytics Standard or Enhanced Ecommerce tracking frameworks.

Depending on how your tracking code has been written, you may also require Google Tag Manager to intercept and/or forward on your eCommerce data to Google Analytics.

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Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

Nadia Rossi

It has been an absolute pleasure working with Petra over the last year and a half. 1834 Hotels centralises marketing for over 20 hotels around Australia, all with different branding and websites. On an analytics level Petra’s skills have allowed us to monitor and track our marketing efforts in the digital space. Bringing Petra onboard to manage our Google Ads was one of the best marketing decisions we have made. Her thoroughness and attention to detail is incredible, her insights have helped develop better marketing strategies and demonstrate to shareholders return on investment. I would highly recommend working with Petra.

Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

Sophie Abnett

Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages.

Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.

Petra’s skills and wealth of knowledge is fantastic. I would recommend Petra without hesitation.

Sophie Abnett Digital Marketing Project Manager at 1834 Hotels Ecommerce / Hotel Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

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