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Having and using your eCommerce data in Google Analytics is super useful! However, before your Google Analytics account can read eCommerce data you need to turn on eCommerce tracking.

You need to turn on Ecommerce Settings for each view that you want to include eCommerce data, like this:

And then flick Enable Ecommerce to ‘ON’.

You may also wish to turn on the setting Enable Related Products. This is a new setting that can help you to see which product purchases are associated with other product purchases.

Now click Next Step.

In the next step, you choose whether you will use Standard Ecommerce or Enhanced Ecommerce. In the last article I discussed the differences between the two. If you are not sure which framework your website uses then you can find out by making a test transaction on your website, and looking at the structure of the Google Analytics tracking code in your source code (that’s the nerdy way). Or alternatively you can ask your website developer.

If you choose to turn Enhanced Ecommerce on then you can optionally use checkout labelling to name discrete steps in your checkout process.

Checkout Labelling isn’t commonly used by eCommerce platforms yet, so is only likely to be relevant if you have a custom-developed website with enhanced eCommerce tracking enabled, and you have manually set up funnel steps in your tracking code. The purpose of this feature is to determine your funnel abandonment rate at each checkout step.

Next click Submit. This completes the process.

Once we have Ecommerce turned on in Google Analytics, eCommerce data will begin feeding through if we have set it up correctly. You may need to wait up to 48 hours after turning it on before seeing data, as it takes time for Google Analytics Ecommerce servers to become activated for your account.

Your eCommerce settings are ready when Google Analytics allows you to click on Ecommerce Reports in the Conversions menu.

Important Note: If you wait 48 hours and there is no data showing up in your Google Analytics Ecommerce reports then your website’s eCommerce tracking code will need to be looked at. For eCommerce data to come through into Google Analytics, your website needs to contain tracking code that meets the requirements of either of the Google Analytics Standard or Enhanced Ecommerce tracking frameworks.

Depending on how your tracking code has been written, you may also require Google Tag Manager to intercept and/or forward on your eCommerce data to Google Analytics.


Kiara Buccella Google Ads
The Quantified Web has managed the Mayfair Hotel’s Google Ad campaigns for almost two years now.
We have had a wonderful experience with Petra, she demonstrates great care for her clients and is proactive in providing insights and suggestions on how to optimise performance.
Petra is thorough and efficient in her communication and we would certainly recommend her to others businesses.

Kiara Buccella Marketing Executive of Mayfair Hotel Google Ads Management April 26, 2021

Adam Wiles Ecommerce Google Ads

Working with Petra and her team has given me a better understanding of the key indicators that will help in growing my business. The information and service they provide, assists me in refining my business goals and therefore would highly recommend their services.

Adam Wiles CEO of Podiatry First Sports Ecommerce Google Ads April 26, 2021

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020

brett leggett

Hi Petra, Hope you are well, I checked out the Google Analytics and all I can say is AWESOME. You have essentially doubled her revenue in a month and the Google Ads seem to be popping off!

Brett Leggett Brett Leggett ✪ eCommerce Growth Specialist Ecommerce Google Ads April 23, 2020

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020