• 1. About this Book
  • 2. 10 Reasons why Ecommerce Businesses Need to Have Google Analytics Set Up Correctly
  • 3. Quick Overview of Your Google Analytics Admin - Before You Set Up Your Ecommerce
  • 4. Setting Up Your “All Web Site Data” View in Google Analytics
  • 5. What the Heck are Parameters... And What do I do with the "Exclude Query Parameters" Field in Google Analytics?
  • 6. Adding Filtered Google Analytics Views Gives You Access to Better Marketing Data
  • 7. Setting up an “Include My Domain” Filter in Google Analytics
  • 8. Using Google Analytics Filters to Rid Yourself of Rage-Inducing Referral Spam
  • 9. Formulating Your IP Address Filter in Google Analytics
  • 10. Ensuring that Your Google Analytics Data is Accurate by Applying Lowercase Filters
  • 11. How to Remove Slashes From The End of your URLs in Google Analytics
  • 12. Fixing the Problem of Parameters in your Ecommerce URLS in Google Analytics
  • 13. Acquiring Your Ecommerce Store’s Unique Parameter List for Google Analytics
  • 14. How to Turn your Ecommerce Parameters into Custom Dimensions in Google Analytics
  • 15. Using your Parameter Custom Dimensions to Discover Ecommerce Opportunities
  • 16. Key Google Analytics Settings You Might Have Overlooked for your Ecommerce Configuration
  • 17. What are the Google Analytics Ecommerce Settings For and How are They Set Up?
  • 18. How to Turn on Ecommerce Tracking in Google Analytics
  • 19. Google Analytics Enhanced Ecommerce on popular Ecommerce Platforms
  • 20. Manually Adding Google Analytics Standard Ecommerce Transaction Tracking Code
  • 21. Manually Adding Google Analytics Enhanced Ecommerce Transaction Tracking Code
  • 22. Implementing Enhanced Ecommerce Features to Collect Game Changing Data For Your Ecommerce Store
  • 23. How Do You Use the Ecommerce Reports Built into Google Analytics?
  • 24. What is the Google Analytics Ecommerce Overview Report and What Should You Use It For?
  • 25. What is the Shopping Behavior Report and What Should You Use It For?
  • 26. The Importance of the Checkout Behavior Report in Google Analytics
  • 27. What is the Product Performance Report Used for in Google Analytics?
  • 28. This post has been deleted
  • 29. How can you see Individual Ecommerce Transactions in Google Analytics?
  • 30. What is the Time to Purchase Report in Google Analytics Used For?
  • 31. Deep-dive your Product Sales with the Google Analytics Product List Report
  • 32. Setting Ecommerce Goals in Google Analytics and Why This is So Important
  • 33. Adding Your Ecommerce Goals to Google Analytics
  • 34. Using Google Analytics Goals to Boost Your Ecommerce Conversion Rate
  • 35. Using the Model Comparison Tool in Google Analytics
  • 36. Segmenting Users - A Powerful Tool for Providing Data Insights
  • 37. Building Segments Using the Shopping Behavior Report
  • 38. How to Use the Segment Builder in Google Analytics
  • 39. How to Build Specific Criteria using Google Analytics' Segment Builder
  • 40. Google Analytics Segment Examples to Enhance Your Ecommerce Sales
  • 41. How to use Segmentation Analysis to Identify Opportunities and Increase Conversion
  • 42. Making the Most of the Demographics of Users When Looking at Ecommerce Data
  • 43. Google Analytics Segmentation Example - Transacted vs Did Not Transact
  • 44. Taking your Segmentation Analysis Further
  • 45. Bonus: Six Reasons Why Your Ecommerce Store Needs Google Tag Manager
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    Ecommerce Tracking Google Analytics

    How to Turn on Ecommerce Tracking in Google Analytics

    Having and using your eCommerce data in Google Analytics is super useful! However, before your Google Analytics account can read eCommerce data you need to turn on eCommerce tracking.

    You need to turn on Ecommerce Settings for each view that you want to include eCommerce data, like this:

    And then flick Enable Ecommerce to ‘ON’.

    You may also wish to turn on the setting Enable Related Products. This is a new setting that can help you to see which product purchases are associated with other product purchases.

    Now click Next Step.

    In the next step, you choose whether you will use Standard Ecommerce or Enhanced Ecommerce. In the last article I discussed the differences between the two. If you are not sure which framework your website uses then you can find out by making a test transaction on your website, and looking at the structure of the Google Analytics tracking code in your source code (that’s the nerdy way). Or alternatively you can ask your website developer.

    If you choose to turn Enhanced Ecommerce on then you can optionally use checkout labelling to name discrete steps in your checkout process.

    Checkout Labelling isn’t commonly used by eCommerce platforms yet, so is only likely to be relevant if you have a custom-developed website with enhanced eCommerce tracking enabled, and you have manually set up funnel steps in your tracking code. The purpose of this feature is to determine your funnel abandonment rate at each checkout step.

    Next click Submit. This completes the process.

    Once we have Ecommerce turned on in Google Analytics, eCommerce data will begin feeding through if we have set it up correctly. You may need to wait up to 48 hours after turning it on before seeing data, as it takes time for Google Analytics Ecommerce servers to become activated for your account.

    Your eCommerce settings are ready when Google Analytics allows you to click on Ecommerce Reports in the Conversions menu.

    Important Note: If you wait 48 hours and there is no data showing up in your Google Analytics Ecommerce reports then your website’s eCommerce tracking code will need to be looked at. For eCommerce data to come through into Google Analytics, your website needs to contain tracking code that meets the requirements of either of the Google Analytics Standard or Enhanced Ecommerce tracking frameworks.

    Depending on how your tracking code has been written, you may also require Google Tag Manager to intercept and/or forward on your eCommerce data to Google Analytics.

    Want to get 8-10X ROAS from Google Ads?