• 1. About this Book
  • 2. 10 Reasons why Ecommerce Businesses Need to Have Google Analytics Set Up Correctly
  • 3. Quick Overview of Your Google Analytics Admin - Before You Set Up Your Ecommerce
  • 4. Setting Up Your “All Web Site Data” View in Google Analytics
  • 5. What the Heck are Parameters... And What do I do with the "Exclude Query Parameters" Field in Google Analytics?
  • 6. Adding Filtered Google Analytics Views Gives You Access to Better Marketing Data
  • 7. Setting up an “Include My Domain” Filter in Google Analytics
  • 8. Using Google Analytics Filters to Rid Yourself of Rage-Inducing Referral Spam
  • 9. Formulating Your IP Address Filter in Google Analytics
  • 10. Ensuring that Your Google Analytics Data is Accurate by Applying Lowercase Filters
  • 11. How to Remove Slashes From The End of your URLs in Google Analytics
  • 12. Fixing the Problem of Parameters in your Ecommerce URLS in Google Analytics
  • 13. Acquiring Your Ecommerce Store’s Unique Parameter List for Google Analytics
  • 14. How to Turn your Ecommerce Parameters into Custom Dimensions in Google Analytics
  • 15. Using your Parameter Custom Dimensions to Discover Ecommerce Opportunities
  • 16. Key Google Analytics Settings You Might Have Overlooked for your Ecommerce Configuration
  • 17. What are the Google Analytics Ecommerce Settings For and How are They Set Up?
  • 18. How to Turn on Ecommerce Tracking in Google Analytics
  • 19. Google Analytics Enhanced Ecommerce on popular Ecommerce Platforms
  • 20. Manually Adding Google Analytics Standard Ecommerce Transaction Tracking Code
  • 21. Manually Adding Google Analytics Enhanced Ecommerce Transaction Tracking Code
  • 22. Implementing Enhanced Ecommerce Features to Collect Game Changing Data For Your Ecommerce Store
  • 23. How Do You Use the Ecommerce Reports Built into Google Analytics?
  • 24. What is the Google Analytics Ecommerce Overview Report and What Should You Use It For?
  • 25. What is the Shopping Behavior Report and What Should You Use It For?
  • 26. The Importance of the Checkout Behavior Report in Google Analytics
  • 27. What is the Product Performance Report Used for in Google Analytics?
  • 28. This post has been deleted
  • 29. How can you see Individual Ecommerce Transactions in Google Analytics?
  • 30. What is the Time to Purchase Report in Google Analytics Used For?
  • 31. Deep-dive your Product Sales with the Google Analytics Product List Report
  • 32. Setting Ecommerce Goals in Google Analytics and Why This is So Important
  • 33. Adding Your Ecommerce Goals to Google Analytics
  • 34. Using Google Analytics Goals to Boost Your Ecommerce Conversion Rate
  • 35. Using the Model Comparison Tool in Google Analytics
  • 36. Segmenting Users - A Powerful Tool for Providing Data Insights
  • 37. Building Segments Using the Shopping Behavior Report
  • 38. How to Use the Segment Builder in Google Analytics
  • 39. How to Build Specific Criteria using Google Analytics' Segment Builder
  • 40. Google Analytics Segment Examples to Enhance Your Ecommerce Sales
  • 41. How to use Segmentation Analysis to Identify Opportunities and Increase Conversion
  • 42. Making the Most of the Demographics of Users When Looking at Ecommerce Data
  • 43. Google Analytics Segmentation Example - Transacted vs Did Not Transact
  • 44. Taking your Segmentation Analysis Further
  • 45. Bonus: Six Reasons Why Your Ecommerce Store Needs Google Tag Manager
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    Google Analytics Admin Ecommerce

    Quick Overview of Your Google Analytics Admin – Before You Set Up Your Ecommerce

    Lets get started on looking at your configuration.

    General Admin Settings

    The setup  for your ecommerce store will be done in the Admin area of Google Analytics. To get to Admin, click on the button on the left menu that looks like a gear.

    In Admin, you should already have an account under your own name listed in the ACCOUNT column.

    Important Note: if your account is under your website developer’s name or marketing agency’s name then you should create a new account under your own name as soon as possible. Your ecommerce data is an asset for your business and the quality of the data you collect can help increase the saleable value of your business. If your ecommerce data is listed under someone else’s account then it is non-transferrable and so if you were to sell your business it would be equivalent to not having any Google Analytics data.

    In the PROPERTY column you will have one or more websites listed. Each property has its own Google Analytics ID and data is not transferable between them.

    For now, I’m going to assume that you just have one website, however its possible that this website might have different TLD (top level domains) such as .com, .com.au, .co.uk as different hostnames as well. We will talk about best practice if we have different hostnames for the same website at the end of this section.

    In the VIEW column you will have one or more views listed. Each view has different configuration settings.

    The majority of businesses have one account, this account will have one property (which will be the name of their ecommerce website) and they have an “All Web Site Data” view, which is the default name provided by Google Analytics.

    This initial setup might be fine if you have just a small lead generation website, but because ecommerce is more complex than a lead-generation website you will need more views than this in order to understand all of your ecommerce data. Google Analytics cannot go back and retroactively change data so it is important to start setting up your views correctly right from the very beginning. Otherwise you may be collecting incorrect data or not the right data without even realising, and then when you come to use it it will not be there for you.

    So the first thing we are going to do is go through how to setup your All Web Site Data view. To see your view settings, click the View Settings menu item.

    Note: Your website admin may have changed the name of this view to Raw Data or a similar name if you have more than one view.

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