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Lets get started on looking at your configuration.

General Admin Settings

The setup  for your ecommerce store will be done in the Admin area of Google Analytics. To get to Admin, click on the button on the left menu that looks like a gear.

In Admin, you should already have an account under your own name listed in the ACCOUNT column.

Important Note: if your account is under your website developer’s name or marketing agency’s name then you should create a new account under your own name as soon as possible. Your ecommerce data is an asset for your business and the quality of the data you collect can help increase the saleable value of your business. If your ecommerce data is listed under someone else’s account then it is non-transferrable and so if you were to sell your business it would be equivalent to not having any Google Analytics data.

In the PROPERTY column you will have one or more websites listed. Each property has its own Google Analytics ID and data is not transferable between them.

For now, I’m going to assume that you just have one website, however its possible that this website might have different TLD (top level domains) such as .com, .com.au, .co.uk as different hostnames as well. We will talk about best practice if we have different hostnames for the same website at the end of this section.

In the VIEW column you will have one or more views listed. Each view has different configuration settings.

The majority of businesses have one account, this account will have one property (which will be the name of their ecommerce website) and they have an “All Web Site Data” view, which is the default name provided by Google Analytics.

This initial setup might be fine if you have just a small lead generation website, but because ecommerce is more complex than a lead-generation website you will need more views than this in order to understand all of your ecommerce data. Google Analytics cannot go back and retroactively change data so it is important to start setting up your views correctly right from the very beginning. Otherwise you may be collecting incorrect data or not the right data without even realising, and then when you come to use it it will not be there for you.

So the first thing we are going to do is go through how to setup your All Web Site Data view. To see your view settings, click the View Settings menu item.

Note: Your website admin may have changed the name of this view to Raw Data or a similar name if you have more than one view.


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Nadia Rossi Digital Marketing at 1834 Hotels Ecommerce / Hotel Google Ads April 23, 2020

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Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020