0405123696 petra@web-data-analytics.com

 1,389 total views,  9 views today

Lets get started on looking at your configuration.

General Admin Settings

The setup  for your ecommerce store will be done in the Admin area of Google Analytics. To get to Admin, click on the button on the left menu that looks like a gear.

In Admin, you should already have an account under your own name listed in the ACCOUNT column.

Important Note: if your account is under your website developer’s name or marketing agency’s name then you should create a new account under your own name as soon as possible. Your ecommerce data is an asset for your business and the quality of the data you collect can help increase the saleable value of your business. If your ecommerce data is listed under someone else’s account then it is non-transferrable and so if you were to sell your business it would be equivalent to not having any Google Analytics data.

In the PROPERTY column you will have one or more websites listed. Each property has its own Google Analytics ID and data is not transferable between them.

For now, I’m going to assume that you just have one website, however its possible that this website might have different TLD (top level domains) such as .com, .com.au, .co.uk as different hostnames as well. We will talk about best practice if we have different hostnames for the same website at the end of this section.

In the VIEW column you will have one or more views listed. Each view has different configuration settings.

The majority of businesses have one account, this account will have one property (which will be the name of their ecommerce website) and they have an “All Web Site Data” view, which is the default name provided by Google Analytics.

This initial setup might be fine if you have just a small lead generation website, but because ecommerce is more complex than a lead-generation website you will need more views than this in order to understand all of your ecommerce data. Google Analytics cannot go back and retroactively change data so it is important to start setting up your views correctly right from the very beginning. Otherwise you may be collecting incorrect data or not the right data without even realising, and then when you come to use it it will not be there for you.

So the first thing we are going to do is go through how to setup your All Web Site Data view. To see your view settings, click the View Settings menu item.

Note: Your website admin may have changed the name of this view to Raw Data or a similar name if you have more than one view.


claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with new findings about our audience. We implemented new marketing elements based on those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

Ian Gale - Sleepwise Clinic

Petra was instrumental in pulling all our clinic's web analytics into one easy to read, dynamic report that's accessible to me at any time, and works with our EXACT booking system.

This has allowed me to see, at a glance, what marketing initiatives are working, need tweaking, or changing altogether, saving me both time and money. I can't recommend her or her analytic services enough.

Ian Gale SleepWise Clinic Analytics Dashboard August 1, 2018

leesa dawson

I am so grateful to have met you, as I think your insights are the BEST I have ever come across.

Leesa Dawson CEO, The Uniform Stylist Ecommerce Google Ads April 23, 2020

charles marois olsa tools

Working with Petra was a great experience, communication was easy and she is very organized. She also provided detailed reports of the work she had done and the results generated. We would definitely recommend her services.

Charles Marois CEO, Olsa Tools Ecommerce Google Ads April 23, 2020