0405123696 petra@web-data-analytics.com

 885 total views,  6 views today

In an earlier chapter we went through the Shopping Behavior Report, which delivers an overview of your sales pipeline by seeing what percentage of visitors to your website get through each stage of the funnel, and where they abandon ship.

In this article we’ll have a look at how to build Google Analytics segments using this report. Using the Shopping Behavior Report to create segments will enable you to analyse the behaviour of groups of shoppers based on where they reached in your sales pipeline.

So for example, if you want to create segments based on people who completed or abandoned the shopping process after major eCommerce steps such as Viewing Products, Adding to Cart, Checkout or Purchase, you can use the Shopping Behaviour Report to achieve precisely this.

You can click on the Shopping Behavior Report chart to identify an area that you want to create a segment from.

While there are a wide variety of segments that you can create from the Shopping Behaviour Report, examples include:

  • All the sessions where the visitor viewed products, added to cart, went to checkout or completed their purchase;
  • All the sessions where the visitor abandoned their shopping process after coming to the shop, viewing products, adding to cart or getting to checkout.

The image below provides an example of analysis derived from the Shopping Behavior Report:

To create a segment of Sessions with Product Views from the Shopping Behaviour Report, you just need to click on the part of the report you are interested in deep-diving and it will automatically populate the segment name. You can enable the segment for any view, or a specific view, depending on how you have your analytics configured.

Creating segments with the Shopping Behavior Report makes it possible to compare different groups of people based on behaviour. It is a simple interface and so it is certainly worthwhile to take the time to create these, regardless of the size of your business. We’ll discuss how to use these segments to get great results in the article How to use Segmentation Analysis to Identify Opportunities and Increase Conversion.


Michelle Bridger

Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business.

Michelle Bridger Michelle Bridger, Facebook Advertising Specialist Ecommerce Google Tag Manager, Google Analytics & Google Data Studio Configuration April 23, 2020

claudia impedovo

Our main purpose for generating these reports is about findings out information that will curb our strategy. The Audience Engagement Report provided us with a couple of new findings about our audience. We implemented elements to assist both of those findings and they have increased sales.

Claudia Impedovo Brand Manager at Spendless Shoes Ecommerce Google Analytics, Google Tag Manager & Google Data Studio Integration April 23, 2020

Kiley Hay Baby Carriers Australia

I have been working with Petra for over a year now after changing from a much larger digital marketing provider and I could not be more pleased with the service and results my business is achieving.

With my previous providers I felt disconnected with limited communication. Petra on the other hand provides me with knowledge and information in a language I can understand that helps me make informed decisions not just about digital marketing but also my e-commerce business as a whole.

Petra has helped me navigate seasonal drops in trade creating a strategy that helped us grow and establish a healthy position in the market. It is an absolute joy to work with someone who loves what they do. I have complete confidence in recommending Petra to anyone considering e-commerce digital marketing, she is efficient, trusted and a true professional.

Kiley Hay CEO of Baby Carriers Australia Ecommerce Google Ads April 23, 2020

Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

david clayton myomasters

Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social.

David Clayton Director, Myomasters Massage Health Clinic Google Ads April 23, 2020