0405123696 petra@web-data-analytics.com

Why use Google Ads if SEO is free?

 327 total views Firstly, let me dispel a myth here. SEO is not free at all. SEO cost is 100% spent as labour cost (i.e. you have to pay an agency or staff members to do it) as opposed to Google Ads which is partly labour cost and partly advertising cost....

What is a good conversion rate for Google Ads?

 294 total views This really depends on what you are tracking as a conversion, but I’ll assume you’re asking about leads or transactions. (It depends on how “early” the conversion is. You will get a higher conversion rate if you measure an earlier...

Can I target specific companies using Google Ads?

 303 total views Yes, we often see this occurring when a business targets their competitor. This might even be happening to you! See the image below for an example of Pipedrive targeting Freshsales. You can target brand keywords or names of companies using...

What is Ad Rank in Google Ads?

 276 total views Google calculates your Ad Rank every time a user searches and it has the ability to trigger one of your ads. The Ad Rank is used to determine the position of your ad relative to other ads competing for the same search terms. It is calculated...

Why is a niche important for Google Ads?

 354 total views Marketing is always more effective when an ideal customer or client can self-select and buy in to your offer. Google Ads is no different in this regard, potentially even more so because you can waste a lot of money if you blow sand into the...

How does Google Ads compare to Facebook Ads?

 360 total views Google is the world’s largest search engine, with more than 75% of the search engine market. According to Internet Live Stats, there are more than five billion Google searches every day making it a hotbed for user’s activity. Google Ads...

How do you create banner ads in Google Ads?

 477 total views,  3 views today Before I answer this question, let me explain what a “banner” ad is. This is a colloquial term, and ads are not called “banner” ads in Google Ads, but generally is understood to be a fixed-size Display ad. Google...

What is the Google Display Network?

 609 total views The Google Display Network includes more than 2 million websites, videos, and apps where your ads can appear. These are places like blogs, news sites and apps that have signed up to receive a percentage of your fee to Google when visitors...

Is it possible to preview Google Display Ads?

 567 total views Yes! And I strongly recommend previewing your ads before you release them, as this can help you to spot errors before they go live. While creating or editing your display ads through the Google Ads web interface, a preview pane opens on the...

What is an unknown audience in Google Ads?

 786 total views “Unknown” in Google Ads demographics refers to people whose age, gender, parental status, or household income Google has not identified. Unknown audiences are those people who don’t have any data to classify them in any of the groups....

How does Google Ads create Similar Audiences?

 534 total views,  3 views today Similar Audiences in Google are based on your remarketing audiences. Google Ads will scan through your remarketing list and using machine learning it will find or generate new audiences who have shown a similar...

What is the custom affinity audience in Google Ads?

 534 total views Before I answer that question, let’s quickly de-jargon and explain what an affinity audience is. An affinity audience broadly groups people based on general interests. It somewhat matches media buying audiences for broad media like TV, and...

What are “affinity audiences” in Google Ads?

 258 total views Affinity audiences are used to target broad audiences based on topics that users are interested in, but without going to the same level of detail as an in-market audience (which is focused more on researching and shopping activity). You...

Are Google display ads effective?

 786 total views This completely depends on your objective, but personally I believe yes. Display is excellent if you want to target people who don’t know you yet, or who are not yet searching for your product or solution. Because of Google’s ability to...

What is remarketing in Google Ads?

 174 total views Remarketing is when you target people who have interacted with your business in the past. They might have been to your website, your social media pages, or any other online place where they interacted with you and you want to maintain a...

Do Google Ads work for B2B marketing?

 600 total views Yes, B2B businesses get plenty of value from Google Ads, however the strategy used needs to be different. Personally I specialise in using Google to generate revenue for transactional websites and so my own clients tend to be B2C, but I...

Can you target Google Ads by location?

 609 total views Yes, you can definitely target Google Ads by location. This is one of the most important features you can take advantage of when advertising using Google Ads, and is a strong benefit to using Google Ads compared to using SEO. You can choose...