0405123696 petra@web-data-analytics.com

Why use Google Ads if SEO is free?

 1,578 total views,  3 views today Firstly, let me dispel a myth here. SEO is not free at all. SEO cost is 100% spent as labour cost (i.e. you have to pay an agency or staff members to do it) as opposed to Google Ads which is partly labour cost and...

What is Ad Rank in Google Ads?

 1,137 total views,  3 views today Google calculates your Ad Rank every time a user searches and it has the ability to trigger one of your ads. The Ad Rank is used to determine the position of your ad relative to other ads competing for the same...

What is the Google Display Network?

 1,482 total views,  3 views today The Google Display Network (GDN) includes more than 2 million websites, videos, and apps where your ads can appear. ​​These are places like blogs, news sites and apps that have signed up to receive a percentage of...

Are Google display ads effective?

 1,740 total views This completely depends on your objective, but personally I believe yes. Display is excellent if you want to target people who don’t know you yet, or who are not yet searching for your product or solution. Because of Google’s ability to...

What is remarketing in Google Ads?

 1,062 total views Remarketing is when you target people who have interacted with your business in the past. They might have been to your website, your social media pages, or any other online place where they interacted with you and you want to maintain a...

Do Google Ads work for B2B marketing?

 1,311 total views,  3 views today Yes, B2B businesses get plenty of value from Google Ads, however the strategy used needs to be different. Personally I specialise in using Google to generate revenue for transactional websites and so my own...

Can you target Google Ads by location?

 1,314 total views,  3 views today Yes, you can definitely target Google Ads by location. This is one of the most important features you can take advantage of when advertising using Google Ads, and is a strong benefit to using Google Ads compared...