by Analytics 100 | Google Ads, Tips
1,008 total views, 6 views today Firstly, let me dispel a myth here. SEO is not free at all. SEO cost is 100% spent as labour cost (i.e. you have to pay an agency or staff members to do it) as opposed to Google Ads which is partly labour cost and...
by Analytics 100 | Google Ads, Tips
909 total views, 6 views today This really depends on what you are tracking as a conversion, but I’ll assume you’re asking about leads or transactions. (It depends on how “early” the conversion is. You will get a higher conversion rate if you...
by Analytics 100 | Google Ads, Tips
906 total views, 3 views today If you’re using landing page software with the intention of generating leads or sales via an online sales funnel (eg ClickFunnels, Leadpages, Infusionsoft, Unbounce, or a custom-built landing page) then the first...
by Analytics 100 | Google Ads, Tips
1,029 total views, 3 views today According to moz.com, paid ads don’t directly affect organic rankings. But there are indirect effects of using paid ads that will lead to a higher organic ranking over time. For example running paid ads may lead...
by Analytics 100 | Google Ads, Tips
804 total views, 3 views today To track phone calls from your ads you have to set up conversions. There are actually four different ways to track phone call conversions, and they will all get different results. You can use more than one method at...
by Analytics 100 | Google Ads, Tips
1,092 total views, 3 views today Google Ads uses an auction to determine which ads to show on the Display Network and how much those ads will cost. The Display Network ad auction is ranked among other advertisers’ ads based on Ad Rank,...
by Analytics 100 | Google Ads, Tips
597 total views Yes, we often see this occurring when a business targets their competitor. This might even be happening to you! See the image below for an example of Pipedrive targeting Freshsales. You can target brand keywords or names of companies using...
by Analytics 100 | Google Ads, Tips
594 total views, 6 views today Google Display has a weird anomaly where the nicest looking ads don’t necessarily lead to the greatest number of impressions and clicks. It all comes down to which ad slot sizes Google needs to fill, and which ads...
by Analytics 100 | Google Ads, Tips
543 total views I’ve seen mixed results with regards to Paid Search compared to Organic Search. Ultimately it’s better to have both rather than one or the other. Because Google Ads is a paid system, you can bid on keywords, customize your location and...
by Analytics 100 | Google Ads, Tips
588 total views, 3 views today Google calculates your Ad Rank every time a user searches and it has the ability to trigger one of your ads. The Ad Rank is used to determine the position of your ad relative to other ads competing for the same...
by Analytics 100 | Google Ads, Tips
1,071 total views, 3 views today This really depends on whether you just want to reduce the cost, or if you want to reduce the cost while maintaining the same performance. Merely reducing cost can be done by advertising less, but maintaining...
by Analytics 100 | Google Ads, Tips
981 total views, 3 views today Marketing is always more effective when an ideal customer or client can self-select and buy in to your offer. Google Ads is no different in this regard, potentially even more so because you can waste a lot of money...
by Analytics 100 | Google Ads, Tips
942 total views, 3 views today OK, before I answer this question, let’s make sure that this term is understood. Cost per Acquisition (CPA) is the average advertising cost for your ad to achieve the business objective you have specified as a...
by Analytics 100 | Google Ads, Tips
807 total views Google is the world’s largest search engine, with more than 75% of the search engine market. According to Internet Live Stats, there are more than five billion Google searches every day making it a hotbed for user’s activity. Google Ads...
by Analytics 100 | Google Ads, Tips
855 total views, 3 views today Yes, you can track conversions in Display ads exactly as you would for Search or Shopping ads. This may include transacting, reaching a thankyou page, or triggering a tracked goal in Google Analytics. A word of...
by Analytics 100 | Google Ads, Tips
930 total views, 3 views today Google provides you with various different options for targeting in Google Display Network. 1) Managed Placements. You can target which specific websites or categories of websites you want to advertise. You can even...
by Analytics 100 | Google Ads, Tips
1,005 total views, 3 views today To be honest, it’s actually really easy to get clicks on the Google Display Network. You can put up an ad and you’ll be getting clicks within minutes of it getting approved. Unfortunately a lot of those will be...
by Analytics 100 | Google Ads, Tips
798 total views, 9 views today Before I answer this question, let me explain what a “banner” ad is. This is a colloquial term, and ads are not called “banner” ads in Google Ads, but generally is understood to be a fixed-size Display ad. Google...
by Analytics 100 | Google Ads, Tips
957 total views The Google Display Network includes more than 2 million websites, videos, and apps where your ads can appear. These are places like blogs, news sites and apps that have signed up to receive a percentage of your fee to Google when visitors...
by Analytics 100 | Google Ads, Tips
921 total views, 6 views today Yes! And I strongly recommend previewing your ads before you release them, as this can help you to spot errors before they go live. While creating or editing your display ads through the Google Ads web interface, a...
by Analytics 100 | Google Ads, Tips
1,110 total views, 3 views today “Unknown” in Google Ads demographics refers to people whose age, gender, parental status, or household income Google has not identified. Unknown audiences are those people who don’t have any data to classify...
by Analytics 100 | Google Ads, Tips
816 total views, 3 views today Similar Audiences in Google are based on your remarketing audiences. Google Ads will scan through your remarketing list and using machine learning it will find or generate new audiences who have shown a similar...
by Petra Manos | Google Ads, Tips
927 total views Before I answer that question, let’s quickly de-jargon and explain what an affinity audience is. An affinity audience broadly groups people based on general interests. It somewhat matches media buying audiences for broad media like TV, and...
by Petra Manos | Google Ads, Tips
543 total views Affinity audiences are used to target broad audiences based on topics that users are interested in, but without going to the same level of detail as an in-market audience (which is focused more on researching and shopping activity). You...
by Petra Manos | Google Ads, Tips
1,152 total views, 3 views today This completely depends on your objective, but personally I believe yes. Display is excellent if you want to target people who don’t know you yet, or who are not yet searching for your product or solution. Because...
by Petra Manos | Google Ads, Tips
534 total views Remarketing is when you target people who have interacted with your business in the past. They might have been to your website, your social media pages, or any other online place where they interacted with you and you want to maintain a...
by Petra Manos | Google Ads, Tips
864 total views, 3 views today Yes, B2B businesses get plenty of value from Google Ads, however the strategy used needs to be different. Personally I specialise in using Google to generate revenue for transactional websites and so my own clients...
by Petra Manos | Google Ads, Tips
888 total views, 3 views today Yes, you can definitely target Google Ads by location. This is one of the most important features you can take advantage of when advertising using Google Ads, and is a strong benefit to using Google Ads compared to...
by Petra Manos | Google Ads, Tips
837 total views Yes, you can target women or men exclusively. Google’s targeting won’t be perfect in this respect. It attaches its cookie to your browser and will attempt to work out if you’re a man or a woman based on whether you’re signed in, or if you...
by Petra Manos | Google Ads, Tips
852 total views This depends on which Google Network you want to run remarketing ads. Display is the most lenient. For Google Display Network your remarketing audience must include a minimum of 100 cookies (basically users, but it roughly equates to...
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