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Display Remarketing is like the new email

 84 total views Display remarketing is probably even better than email these days. If you sell through email, you may have discovered to your frustration that email subscribers, open rates and click-throughs have dropped off a cliff lately. We all have so...

If someone is searching for you directly

 279 total views,  3 views today I have a client who sells in a highly competitive product category and their product is a market leader. As a result their competitors target their own Google advertising at my client’s brand name to pick up people...

Repeat business is good business

 285 total views When you get repeat business you can afford to scale more aggressively through paid advertising. The reason being, the lifetime value of the customer less the initial cost to acquire the customer and less the cost of goods sold ends up being...