by Petra Manos | Agency & Case Studies, Google Ads, Popular, Putting it All Together
1,005 total views, 3 views today The problem with “traditional” ways of getting traffic to a blog… I’ve been blogging for more than three years now, and if you have ever run a blog you would know the frustrations of...
by Petra Manos | Google Tag Manager, Popular, Putting it All Together
1,158 total views, 3 views today Today I setup conversion tracking for a website that was designed around a more-complex-than-usual intake form. This form required the user to select from check boxes at each step (5 steps total). The final...
by Petra Manos | Google Ads, Putting it All Together
282 total views Google Ads has an exhausting number of different options for setting bids. You can also adjust them with bidding modifiers in even more places, leading to a confusing array of different bids across your campaigns. This can get you into...
by Petra Manos | Google Ads, Putting it All Together
267 total views Have you ever felt frustrated because you were running several Google Ads campaigns and you didn’t know which ones were profitable and which were not? By profitable, I mean the revenue earned from the campaign, less the cost of the ads...
by Petra Manos | Putting it All Together
576 total views When it comes to posting content on social media, timing can be super important for getting your message noticed. Even a great piece of content won’t do you much good if it’s posted at the time of the day or week when your...
by Petra Manos | Google Ads, Google Analytics, Popular, Putting it All Together
732 total views, 3 views today You might not realise this, but when Google Analytics or Google Ads says which marketing source led to a successful sale, it as actually an estimate, never 100% true. And if you choose different settings between the...
by Petra Manos | Google Analytics, Google Data Studio, Putting it All Together, Video
309 total views Today’s topic is a little more advanced, for people who are working in the digital marketing arena already and trying to use Google Analytics. Perhaps you’re trying to report some numbers to a client. In Google Analytics, if you...
by Petra Manos | Google Analytics, Putting it All Together, Video
399 total views, 3 views today Do you have a quiz on your website or as part of your digital marketing? If you have a quiz on your website you can identify different types of users who are coming to your website based on their responses to your...
by Petra Manos | ECommerce, Google Ads, Google Analytics, Google Tag Manager, Putting it All Together, Video
369 total views, 3 views today I’ve had a few people ask me recently, if they do B2B sales, how can they track users who have purchased from them offline. This is a real problem if you are investing in digital marketing and want to use a...
by Petra Manos | ECommerce, Google Ads, Google Analytics, Putting it All Together, Video
303 total views Are you using PayPal as a payment processor on your website? (Or are you using any other payment processor that requires users to pay off your site?) There are several issues that you can run into with your digital marketing and website when...
by Petra Manos | Google Analytics, Google Tag Manager, Putting it All Together, Video
246 total views I was working on a Woocommerce WordPress Google Analytics integration this week and I discovered a feature in the Google Tag Manager for WordPress plugin that I realised would be really helpful. Have you ever tried filtering your own...
by Petra Manos | Google Ads, Google Analytics, Google Tag Manager, Putting it All Together, Video
366 total views This week I starting working with a new Google Ads client and I discovered a big issue with the client’s dynamic remarketing campaign. The previous ad agency had been using a WordPress plugin to pass dynamic remarketing data to Google...
by Petra Manos | Putting it All Together, Video
348 total views Mick is the not-so-smart character in my son’s book from school. We had a good laugh, but there was a lesson to be learned too. Here’s today’s quick video: Click to Open Transcription of Video Hi! How are you going? Just a...
by Petra Manos | Google Analytics, Putting it All Together, Video
453 total views In a perfect world Facebook and Google would play in the sandpit nicely with each other so that we can get a good picture of how users are going from Facebook to our website and then what they do when they get there. Unfortunately this...
by Petra Manos | Google Data Studio, Putting it All Together, Video
327 total views This week I was fortunate enough to work with a progressive agency who were using a tool called Leadfeeder on their client’s website. This isn’t a tool I had personally used prior to this project, but the data was really...
by Petra Manos | Putting it All Together, Video
252 total views, 3 views today Today’s post is relevant for ecommerce and SAAS websites, or any other website where clients could experience error messages leading up to a conversion. In a recent video, I talked about how we were able to...
by Petra Manos | Putting it All Together, Video
357 total views, 6 views today My webcam is broken so recording a video outside today. There’s a little cameo from my cat partway through 🙂 We bought my son a little toy robot for Christmas and it suddenly stopped working. When I looked...
by Petra Manos | Google Data Studio, Putting it All Together, Video
285 total views Today I’d like to show you an example of a Management Dashboard which I prepare for my clients so that they can easily get an understanding of key marketing channels and how they are helping to achieve Key Business Objectives. Before I...
by Petra Manos | Putting it All Together, Video
216 total views, 6 views today Hi! How are you going today? Today I thought I’d share with you how I ended up specialising in e-commerce analytics. I had a 10-year career as a corporate computer programmer and was working at a defence base about...
by Petra Manos | Putting it All Together, Video
288 total views Most businesses are either a High Trust or a Low Trust type of business. High Trust businesses are those businesses where your prospects and customers feel the need to trust the business, business brand or the spokesperson for the business...
by Petra Manos | Putting it All Together
1,506 total views, 3 views today I’ve recently finished reading Simon Sinek’s great book called Start With Why and it has helped me to better express what it is that we do for our clients, and most importantly, why we do it. WHY We...
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