by Petra Manos | Agency & Case Studies, Google Ads, Google Analytics, Google Data Studio, Google Tag Manager, Putting it All Together
636 total views, 9 views today Hi guys, Petra Manos here with a quick story for you. I wanted to share with you this story so you can understand the reason I created these checklists [see offer below] and why I am sharing them with you. When I...
by Petra Manos | Agency & Case Studies, Google Ads, Putting it All Together
537 total views, 3 views today Here’s a profitable idea for anyone that sells sized items like shoes or clothing. I mentioned this remarketing strategy in my book, Ecommerce Google Analytics and it doesn’t fail to disappoint! I used...
by Petra Manos | ECommerce, Google Ads, Google Tag Manager, Putting it All Together
1,284 total views, 27 views today Several of my e-commerce clients have problems with WordPress WooCommerce websites not tracking all of their sales correctly in Google Analytics. This often happens on a WordPress website because there is more...
by Petra Manos | ECommerce, Google Ads, Google Analytics, Putting it All Together
816 total views, 3 views today The missing bagel… We have a local bagel maker. He makes these amazing rainbow bagels. Last week my daughter got out a bagel and left it out for her breakfast. Later that morning I heard “Mum! I’ve...
by Petra Manos | Agency & Case Studies, Google Ads, Popular, Putting it All Together
2,631 total views, 12 views today The problem with “traditional” ways of getting traffic to a blog… I’ve been blogging for more than three years now, and if you have ever run a blog you would know the frustrations of...
by Petra Manos | Google Tag Manager, Popular, Putting it All Together
4,065 total views, 24 views today Today I setup conversion tracking for a website that was designed around a more-complex-than-usual intake form. This form required the user to select from check boxes at each step (5 steps total). The final...
by Petra Manos | Google Ads, Putting it All Together
1,023 total views, 3 views today Google Ads has an exhausting number of different options for setting bids. You can also adjust them with bidding modifiers in even more places, leading to a confusing array of different bids across your campaigns....
by Petra Manos | Google Ads, Putting it All Together
927 total views, 9 views today Have you ever felt frustrated because you were running several Google Ads campaigns and you didn’t know which ones were profitable and which were not? By profitable, I mean the revenue earned from the...
by Petra Manos | Putting it All Together
1,158 total views, 3 views today When it comes to posting content on social media, timing can be super important for getting your message noticed. Even a great piece of content won’t do you much good if it’s posted at the time of the...
by Petra Manos | Google Ads, Google Analytics, Popular, Putting it All Together
1,974 total views, 6 views today You might not realise this, but when Google Analytics or Google Ads says which marketing source led to a successful sale, it as actually an estimate, never 100% true. And if you choose different settings between...
by Petra Manos | Google Analytics, Google Data Studio, Putting it All Together, Video
858 total views Today’s topic is a little more advanced, for people who are working in the digital marketing arena already and trying to use Google Analytics. Perhaps you’re trying to report some numbers to a client. In Google Analytics, if you...
by Petra Manos | Google Analytics, Putting it All Together, Video
1,377 total views, 9 views today Do you have a quiz on your website or as part of your digital marketing? If you have a quiz on your website you can identify different types of users who are coming to your website based on their responses to your...
by Petra Manos | ECommerce, Google Ads, Google Analytics, Google Tag Manager, Putting it All Together, Video
993 total views, 6 views today I’ve had a few people ask me recently, if they do B2B sales, how can they track users who have purchased from them offline. This is a real problem if you are investing in digital marketing and want to use a...
by Petra Manos | ECommerce, Google Ads, Google Analytics, Putting it All Together, Video
903 total views Are you using PayPal as a payment processor on your website? (Or are you using any other payment processor that requires users to pay off your site?) There are several issues that you can run into with your digital marketing and website when...
by Petra Manos | Google Analytics, Google Tag Manager, Putting it All Together, Video
744 total views, 3 views today I was working on a Woocommerce WordPress Google Analytics integration this week and I discovered a feature in the Google Tag Manager for WordPress plugin that I realised would be really helpful. Have you ever tried...
by Petra Manos | Google Ads, Google Analytics, Google Tag Manager, Putting it All Together, Video
1,185 total views, 6 views today This week I starting working with a new Google Ads client and I discovered a big issue with the client’s dynamic remarketing campaign. The previous ad agency had been using a WordPress plugin to pass dynamic...
by Petra Manos | Putting it All Together, Video
933 total views, 3 views today Mick is the not-so-smart character in my son’s book from school. We had a good laugh, but there was a lesson to be learned too. Here’s today’s quick video: Click to Open Transcription of Video Hi!...
by Petra Manos | Google Analytics, Putting it All Together, Video
1,161 total views, 6 views today In a perfect world Facebook and Google would play in the sandpit nicely with each other so that we can get a good picture of how users are going from Facebook to our website and then what they do when they get...
by Petra Manos | Google Data Studio, Putting it All Together, Video
900 total views This week I was fortunate enough to work with a progressive agency who were using a tool called Leadfeeder on their client’s website. This isn’t a tool I had personally used prior to this project, but the data was really...
by Petra Manos | Putting it All Together, Video
702 total views Today’s post is relevant for ecommerce and SAAS websites, or any other website where clients could experience error messages leading up to a conversion. In a recent video, I talked about how we were able to identify error messages that...
by Petra Manos | Putting it All Together, Video
918 total views My webcam is broken so recording a video outside today. There’s a little cameo from my cat partway through 🙂 We bought my son a little toy robot for Christmas and it suddenly stopped working. When I looked into it I discovered the...
by Petra Manos | Google Data Studio, Putting it All Together, Video
789 total views, 3 views today Today I’d like to show you an example of a Management Dashboard which I prepare for my clients so that they can easily get an understanding of key marketing channels and how they are helping to achieve Key...
by Petra Manos | Putting it All Together, Video
621 total views Hi! How are you going today? Today I thought I’d share with you how I ended up specialising in e-commerce analytics. I had a 10-year career as a corporate computer programmer and was working at a defence base about an hour drive from my...
by Petra Manos | Putting it All Together, Video
942 total views, 3 views today Most businesses are either a High Trust or a Low Trust type of business. High Trust businesses are those businesses where your prospects and customers feel the need to trust the business, business brand or the...
by Petra Manos | Putting it All Together
2,142 total views, 6 views today I’ve recently finished reading Simon Sinek’s great book called Start With Why and it has helped me to better express what it is that we do for our clients, and most importantly, why we do it. WHY We...
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