by Petra Manos | Google Tag Manager, Popular, Putting it All Together
1,158 total views, 3 views today Today I setup conversion tracking for a website that was designed around a more-complex-than-usual intake form. This form required the user to select from check boxes at each step (5 steps total). The final...
by Petra Manos | Google Ads, Google Tag Manager, Video
114 total views Hey there! Today I’m going to show you how to get some conversion tracking into Google Ads, by passing it over from Google Tag Manager. Here’s a super-quick video on the topic. Some of the things I said might need a little more...
by Petra Manos | Google Analytics, Google Tag Manager, Popular
2,936 total views, 3 views today Summary: Step-by-step instructions for how to switch your website over to Google Tag Manager without losing any of your existing Google Analytics data. Using Google Tag Manager to manage your Google Analytics and...
by Petra Manos | Google Tag Manager, Popular
1,877 total views, 3 views today I ran into a pesky problem today in Google Tag Manager, where some tags were listed as ‘Still Running’ when viewed in the Google Tag Manager preview pane. One ‘Still Running’ tag prevents...
by Petra Manos | Agency & Case Studies, ECommerce, Google Tag Manager
600 total views I’ve been working on an interesting project in the last week or so, where we’ve been tasked with pulling tags off an Ecommerce product page (the platform is Magento and the tags are being added as Meta Keyword tags) and then...
by Petra Manos | Agency & Case Studies, Google Tag Manager
771 total views, 3 views today Pulling a promo code field from a form Today one of the projects we worked on was a quick job in which we pulled what the user typed into a “promo code” field off the form and into Google Analytics using...
by Petra Manos | ECommerce, Google Ads, Google Analytics, Google Tag Manager, Putting it All Together, Video
369 total views, 3 views today I’ve had a few people ask me recently, if they do B2B sales, how can they track users who have purchased from them offline. This is a real problem if you are investing in digital marketing and want to use a...
by Petra Manos | Google Analytics, Google Tag Manager, Putting it All Together, Video
246 total views I was working on a Woocommerce WordPress Google Analytics integration this week and I discovered a feature in the Google Tag Manager for WordPress plugin that I realised would be really helpful. Have you ever tried filtering your own...
by Petra Manos | Google Ads, Google Analytics, Google Tag Manager, Putting it All Together, Video
366 total views This week I starting working with a new Google Ads client and I discovered a big issue with the client’s dynamic remarketing campaign. The previous ad agency had been using a WordPress plugin to pass dynamic remarketing data to Google...
by Petra Manos | Google Analytics, Google Tag Manager, Video
363 total views Today’s topic is Personally Identifiable Information, PII for short. Google’s Terms of Service state that you may not store personally identifiable data in Google Analytics. This includes names, addresses, email addresses, IP...
by Petra Manos | Google Analytics, Google Tag Manager, Video
477 total views, 3 views today It’s becoming more and more common to see landing page builders used for building out attractive forms. But because so many webpages are built on WordPress we can see havoc behind the scenes in the analytics....
by Petra Manos | Google Analytics, Google Tag Manager, Video
282 total views The first step to setting up your Google system is always to get your website tags in order. So you want to have Google Analytics on your website, and Google Tag Manager if you’re using it. Google Ads normally draws from your Google...
by Petra Manos | Google Tag Manager, Video
345 total views It’s really easy to accidentally end up with two different Google Tag Manager containers. In this case, my team created one container and the web developer added another container. The code was added to one but the other one was...
by Petra Manos | Google Tag Manager, Video
393 total views So I got a brand new computer this week and went through all the rigmarole of reinstalling my software. (Luckily most things are in the cloud these days. I knew I had to be spending all that money on cloud software for a reason!!) Anyhoo, I...
by Petra Manos | Google Tag Manager, Video
375 total views Planning your Google Tag Manager implementation is essential for success. Without planning you are very likely to run into trouble – your Google Analytics events won’t form a logical hierarchy, you don’t know what needs to...
by Petra Manos | Google Tag Manager, Video
231 total views Today’s conversation came about because a client of mine was rapidly changing her website. The page name and button text and forms were changing regularly and it was difficult to keep up sometimes with the analytics setup! Tracking a...
by Petra Manos | Google Analytics, Google Tag Manager
669 total views Why do businesses need their website visitors’ behaviour analysed? There are several reasons. These range from understanding your customers’ needs, increasing your business revenue and profits, optimizing your marketing, to turning unknowns...
by Petra Manos | ECommerce, Google Analytics, Google Tag Manager
1,089 total views This article is not intended to provide or replace legal advice. Please seek your own independent legal advisor if you need or want to achieve compliance to GDPR. What is GDPR? The GDPR (General Data Protection Regulation) is a new privacy...
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