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What is the Google Display Network?

 1,905 total views The Google Display Network (GDN) includes more than 2 million websites, videos, and apps where your ads can appear. ​​These are places like blogs, news sites and apps that have signed up to receive a percentage of your fee to Google when...

Are Google display ads effective?

 2,178 total views This completely depends on your objective, but personally I believe yes. Display is excellent if you want to target people who don’t know you yet, or who are not yet searching for your product or solution. Because of Google’s ability to...

What is remarketing in Google Ads?

 1,407 total views Remarketing is when you target people who have interacted with your business in the past. They might have been to your website, your social media pages, or any other online place where they interacted with you and you want to maintain a...

Do Google Ads work for B2B marketing?

 1,623 total views Yes, B2B businesses get plenty of value from Google Ads, however the strategy used needs to be different. Personally I specialise in using Google to generate revenue for transactional websites and so my own clients tend to be B2C, but I...

Can you target Google Ads by location?

 1,644 total views Yes, you can definitely target Google Ads by location. This is one of the most important features you can take advantage of when advertising using Google Ads, and is a strong benefit to using Google Ads compared to using SEO. You can...

What are location extensions?

 1,560 total views,  3 views today Location extensions encourage people to visit your business in person. Your ads with location extensions will display a link to show your address, a map to your location and the distance to your business. When...

Are SEM and Google Ads the same thing?

 1,122 total views SEM stands for Search Engine Marketing. SEM includes SERM (Search Engine Reputation Management) SEO (Search Engine Optimisation) and PPC Advertising (Pay-Per-Click Advertising including ads on Google Ads, Yahoo and Bing). Google Ads is...