by Petra Manos | Agency & Case Studies, Google Ads, Google Analytics, Google Data Studio, Google Tag Manager, Putting it All Together
645 total views, 3 views today Hi guys, Petra Manos here with a quick story for you. I wanted to share with you this story so you can understand the reason I created these checklists [see offer below] and why I am sharing them with you. When I...
by Petra Manos | Agency & Case Studies, Google Ads, Putting it All Together
540 total views Here’s a profitable idea for anyone that sells sized items like shoes or clothing. I mentioned this remarketing strategy in my book, Ecommerce Google Analytics and it doesn’t fail to disappoint! I used it with success on a client...
by Petra Manos | Agency & Case Studies, ECommerce, Google Ads
630 total views, 3 views today A client of mine sells handbags. When I first started working on the account their Return On Ad Spend (ROAS) was so low that they were making a loss from their advertising. Literally they were making $.50 from every...
by Petra Manos | Google Ads
807 total views, 6 views today My three year old daughter (Charlotte) is very good at connecting with people. She‘s been a master at rapport and empathy since she was a baby. One thing she has learned to do is soften the blow every time she gives...
by Petra Manos | Agency & Case Studies, Google Ads
798 total views, 3 views today I was working as a software developer when I decided to quit my job to start a business. I had been creating heat maps to identify threats in cybersecurity data and so I hung up my shingle as an analytics expert,...
by Petra Manos | ECommerce, Google Ads, Google Tag Manager, Putting it All Together
1,317 total views, 18 views today Several of my e-commerce clients have problems with WordPress WooCommerce websites not tracking all of their sales correctly in Google Analytics. This often happens on a WordPress website because there is more...
by Petra Manos | Google Ads
774 total views There’s a common misconception that Display (banner) ads are just for “awareness” or “branding”, not for conversions. Nothing could be further than the truth. Of course it depends how you use them. You can use...
by Petra Manos | ECommerce, Google Ads, Google Analytics, Putting it All Together
822 total views The missing bagel… We have a local bagel maker. He makes these amazing rainbow bagels. Last week my daughter got out a bagel and left it out for her breakfast. Later that morning I heard “Mum! I’ve lost my bagel!” We...
by Analytics 100 | Google Ads, Video
936 total views, 6 views today Hi its Petra here! Today, I’m going to show you how to find where your changes have been made in Google Ads. This “Change History” feature definitely comes in handy, especially if you are changing...
by Petra Manos | Agency & Case Studies, Google Ads, Popular, Putting it All Together
2,640 total views, 3 views today The problem with “traditional” ways of getting traffic to a blog… I’ve been blogging for more than three years now, and if you have ever run a blog you would know the frustrations of...
by Petra Manos | Agency & Case Studies, Google Ads
1,233 total views No matter how hard you try, you are occasionally going to have some of your ads disapproved by Google. If its never happened, you must not be creating enough ads! Here’s a disapproval I got for one of my own ads this week: And...
by Petra Manos | Agency & Case Studies, Google Ads
1,248 total views, 3 views today It’s not that I didn’t like Responsive Display Ads (in fact, I use them a lot). It’s just that I thought that given the choice, it would be better to have professionally designed banner ads...
by Petra Manos | Google Ads, Google Tag Manager, Video
1,017 total views Hey there! Today I’m going to show you how to get some conversion tracking into Google Ads, by passing it over from Google Tag Manager. Here’s a super-quick video on the topic. Some of the things I said might need a little more...
by Petra Manos | Google Ads, Video
1,764 total views Here’s a quick tip with regards to tracking conversions in Google ads so that you can attribute actual revenue to your ads. You’ll definitely want to make sure that your ads are earning you money, and tracking conversions is...
by Petra Manos | ECommerce, Google Ads, Video
1,365 total views A quick one for Google Shopping users! Make sure that when you do list your products on Google shopping that you test how the products look when people search for your products. You can do a search in Google and you can bring yourself up...
by Analytics 100 | Google Ads, Tips
1,572 total views Firstly, let me dispel a myth here. SEO is not free at all. SEO cost is 100% spent as labour cost (i.e. you have to pay an agency or staff members to do it) as opposed to Google Ads which is partly labour cost and partly advertising cost....
by Analytics 100 | Google Ads, Tips
1,434 total views This really depends on what you are tracking as a conversion, but I’ll assume you’re asking about leads or transactions. (It depends on how “early” the conversion is. You will get a higher conversion rate if you measure an earlier...
by Analytics 100 | Google Ads, Tips
1,431 total views If you’re using landing page software with the intention of generating leads or sales via an online sales funnel (eg ClickFunnels, Leadpages, Infusionsoft, Unbounce, or a custom-built landing page) then the first thing you’ll be wanting to...
by Analytics 100 | Google Ads, Tips
1,539 total views According to moz.com, paid ads don’t directly affect organic rankings. But there are indirect effects of using paid ads that will lead to a higher organic ranking over time. For example running paid ads may lead to increased linking to...
by Analytics 100 | Google Ads, Tips
1,644 total views, 3 views today To track phone calls from your ads you have to set up conversions. There are actually four different ways to track phone call conversions, and they will all get different results. You can use more than one method...
by Analytics 100 | Google Ads, Tips
1,599 total views Google Ads uses an auction to determine which ads to show on the Display Network and how much those ads will cost. The Display Network ad auction is ranked among other advertisers’ ads based on Ad Rank, which is based on your bid and...
by Analytics 100 | Google Ads, Tips
1,092 total views, 3 views today Yes, we often see this occurring when a business targets their competitor. This might even be happening to you! See the image below for an example of Pipedrive targeting Freshsales. You can target brand keywords...
by Analytics 100 | Google Ads, Tips
1,104 total views Google Display has a weird anomaly where the nicest looking ads don’t necessarily lead to the greatest number of impressions and clicks. It all comes down to which ad slot sizes Google needs to fill, and which ads it has available to fill...
by Analytics 100 | Google Ads, Tips
987 total views I’ve seen mixed results with regards to Paid Search compared to Organic Search. Ultimately it’s better to have both rather than one or the other. Because Google Ads is a paid system, you can bid on keywords, customize your location and...
by Analytics 100 | Google Ads, Tips
1,131 total views, 3 views today Google calculates your Ad Rank every time a user searches and it has the ability to trigger one of your ads. The Ad Rank is used to determine the position of your ad relative to other ads competing for the same...
by Analytics 100 | Google Ads, Tips
1,563 total views, 6 views today This really depends on whether you just want to reduce the cost, or if you want to reduce the cost while maintaining the same performance. Merely reducing cost can be done by advertising less, but maintaining...
by Analytics 100 | Google Ads, Tips
1,524 total views, 3 views today Marketing is always more effective when an ideal customer or client can self-select and buy in to your offer. Google Ads is no different in this regard, potentially even more so because you can waste a lot of...
by Analytics 100 | Google Ads, Tips
1,356 total views, 3 views today OK, before I answer this question, let’s make sure that this term is understood. Cost per Acquisition (CPA) is the average advertising cost for your ad to achieve the business objective you have specified as a...
by Analytics 100 | Google Ads, Tips
1,347 total views, 3 views today Google is the world’s largest search engine, with more than 75% of the search engine market. According to Internet Live Stats, there are more than five billion Google searches every day making it a hotbed for...
by Analytics 100 | Google Ads, Tips
1,323 total views, 3 views today Yes, you can track conversions in Display ads exactly as you would for Search or Shopping ads. This may include transacting, reaching a thankyou page, or triggering a tracked goal in Google Analytics. A word of...
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