by Petra Manos | ECommerce, Google Ads, Video
633 total views, 3 views today A quick one for Google Shopping users! Make sure that when you do list your products on Google shopping that you test how the products look when people search for your products. You can do a search in Google and you...
by Petra Manos | ECommerce
282 total views Google Trends is a useful tool for Ecommerce businesses because it lets you see how products, product categories, brands and competitors are trending over time through the world’s largest search engine, Google. You can search for a...
by Petra Manos | Agency & Case Studies, ECommerce, Google Ads, Google Data Studio
264 total views For a while I have been wanting a report that shows me how my ecommerce clients rank against their competitors in Google Shopping campaigns, on a per product basis. Unfortunately product data and much of the competitive data can’t be...
by Petra Manos | Business Stories, ECommerce, Video
546 total views, 3 views today Terri and I both work with ecommerce clients often. I have great respect for her as her website development skills are phenomenal. I saw the result of this particular success story for myself because I came in after...
by Petra Manos | Agency & Case Studies, ECommerce, Google Tag Manager
603 total views, 3 views today I’ve been working on an interesting project in the last week or so, where we’ve been tasked with pulling tags off an Ecommerce product page (the platform is Magento and the tags are being added as Meta...
by Petra Manos | Agency & Case Studies, ECommerce, Google Ads
597 total views The brief was simple: double revenue. And be consistent. We needed to get store-wide gross revenue from $18,000-$20,000 per month to $36,000-$38,000 per month without big swings between spend and revenue. We certainly got started well. This...
by Petra Manos | ECommerce, Google Ads, Google Analytics, Google Tag Manager, Putting it All Together, Video
369 total views, 3 views today I’ve had a few people ask me recently, if they do B2B sales, how can they track users who have purchased from them offline. This is a real problem if you are investing in digital marketing and want to use a...
by Petra Manos | ECommerce, Google Ads, Google Analytics, Putting it All Together, Video
303 total views Are you using PayPal as a payment processor on your website? (Or are you using any other payment processor that requires users to pay off your site?) There are several issues that you can run into with your digital marketing and website when...
by Petra Manos | ECommerce, Google Analytics, Video
288 total views This week I came across a really unusual situation where the ecommerce transactions being stored in Google Analytics were very different from the real transaction data from the back-end of the (Magento) store. While it’s very common to...
by Petra Manos | ECommerce, Google Analytics, Google Tag Manager
1,089 total views This article is not intended to provide or replace legal advice. Please seek your own independent legal advisor if you need or want to achieve compliance to GDPR. What is GDPR? The GDPR (General Data Protection Regulation) is a new privacy...
by Petra Manos | ECommerce, Google Analytics
102 total views Summary: Learn how the belief that “it is a numbers game” is highly detrimental to the effectiveness of your website. I will give you some suggestions about how to improve the quality of your sales pages by looking at what is and...
by Petra Manos | ECommerce, Google Analytics
105 total views Summary: This article gives an overview of my process for comparing different segments of visitors. I do this to identify which factors, such as marketing source, are leading to website visitors meeting the business objectives. This process...
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