by Petra Manos | Agency & Case Studies, ECommerce, Google Ads
636 total views A client of mine sells handbags. When I first started working on the account their Return On Ad Spend (ROAS) was so low that they were making a loss from their advertising. Literally they were making $.50 from every dollar they spent on ads,...
by Petra Manos | ECommerce, Google Ads, Google Tag Manager, Putting it All Together
1,356 total views Several of my e-commerce clients have problems with WordPress WooCommerce websites not tracking all of their sales correctly in Google Analytics. This often happens on a WordPress website because there is more than one way to set them up,...
by Petra Manos | ECommerce, Google Ads, Google Analytics, Putting it All Together
831 total views The missing bagel… We have a local bagel maker. He makes these amazing rainbow bagels. Last week my daughter got out a bagel and left it out for her breakfast. Later that morning I heard “Mum! I’ve lost my bagel!” We...
by Petra Manos | ECommerce, Google Ads, Video
1,371 total views A quick one for Google Shopping users! Make sure that when you do list your products on Google shopping that you test how the products look when people search for your products. You can do a search in Google and you can bring yourself up...
by Petra Manos | ECommerce
1,062 total views, 3 views today Google Trends is a useful tool for Ecommerce businesses because it lets you see how products, product categories, brands and competitors are trending over time through the world’s largest search engine,...
by Petra Manos | Agency & Case Studies, ECommerce, Google Ads, Google Data Studio
1,050 total views, 6 views today For a while I have been wanting a report that shows me how my ecommerce clients rank against their competitors in Google Shopping campaigns, on a per product basis. Unfortunately product data and much of the...
by Petra Manos | Business Stories, ECommerce, Video
1,299 total views Terri and I both work with ecommerce clients often. I have great respect for her as her website development skills are phenomenal. I saw the result of this particular success story for myself because I came in after her, successfully...
by Petra Manos | Agency & Case Studies, ECommerce, Google Tag Manager
1,710 total views, 3 views today I’ve been working on an interesting project in the last week or so, where we’ve been tasked with pulling tags off an Ecommerce product page (the platform is Magento and the tags are being added as Meta...
by Petra Manos | Agency & Case Studies, ECommerce, Google Ads
1,551 total views, 6 views today The brief was simple: double revenue. And be consistent. We needed to get store-wide gross revenue from $18,000-$20,000 per month to $36,000-$38,000 per month without big swings between spend and revenue. We...
by Petra Manos | ECommerce, Google Ads, Google Analytics, Google Tag Manager, Putting it All Together, Video
1,002 total views I’ve had a few people ask me recently, if they do B2B sales, how can they track users who have purchased from them offline. This is a real problem if you are investing in digital marketing and want to use a data-backed approach. Lets...
by Petra Manos | ECommerce, Google Ads, Google Analytics, Putting it All Together, Video
921 total views Are you using PayPal as a payment processor on your website? (Or are you using any other payment processor that requires users to pay off your site?) There are several issues that you can run into with your digital marketing and website when...
by Petra Manos | ECommerce, Google Analytics, Video
894 total views, 6 views today This week I came across a really unusual situation where the ecommerce transactions being stored in Google Analytics were very different from the real transaction data from the back-end of the (Magento) store. While...
by Petra Manos | ECommerce, Google Analytics, Google Tag Manager
1,794 total views This article is not intended to provide or replace legal advice. Please seek your own independent legal advisor if you need or want to achieve compliance to GDPR. What is GDPR? The GDPR (General Data Protection Regulation) is a new privacy...
by Petra Manos | ECommerce, Google Analytics
368 total views, 1 views today Summary: Learn how the belief that “it is a numbers game” is highly detrimental to the effectiveness of your website. I will give you some suggestions about how to improve the quality of your sales pages...
by Petra Manos | ECommerce, Google Analytics
324 total views, 2 views today Summary: This article gives an overview of my process for comparing different segments of visitors. I do this to identify which factors, such as marketing source, are leading to website visitors meeting the business...
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