by Petra Manos | Agency & Case Studies, ECommerce, Google Ads
291 total views, 9 views today A client of mine sells handbags. When I first started working on the account their Return On Ad Spend (ROAS) was so low that they were making a loss from their advertising. Literally they were making $.50 from every...
by Petra Manos | ECommerce, Google Ads, Google Tag Manager, Putting it All Together
369 total views, 6 views today Several of my e-commerce clients have problems with WordPress WooCommerce websites not tracking all of their sales correctly in Google Analytics. This often happens on a WordPress website because there is more than...
by Petra Manos | ECommerce, Google Ads, Google Analytics, Putting it All Together
438 total views, 12 views today The missing bagel… We have a local bagel maker. He makes these amazing rainbow bagels. Last week my daughter got out a bagel and left it out for her breakfast. Later that morning I heard “Mum!...
by Petra Manos | ECommerce, Google Ads, Video
1,053 total views, 6 views today A quick one for Google Shopping users! Make sure that when you do list your products on Google shopping that you test how the products look when people search for your products. You can do a search in Google and...
by Petra Manos | ECommerce
753 total views, 3 views today Google Trends is a useful tool for Ecommerce businesses because it lets you see how products, product categories, brands and competitors are trending over time through the world’s largest search engine,...
by Petra Manos | Agency & Case Studies, ECommerce, Google Ads, Google Data Studio
714 total views, 12 views today For a while I have been wanting a report that shows me how my ecommerce clients rank against their competitors in Google Shopping campaigns, on a per product basis. Unfortunately product data and much of the...
by Petra Manos | Business Stories, ECommerce, Video
1,002 total views, 6 views today Terri and I both work with ecommerce clients often. I have great respect for her as her website development skills are phenomenal. I saw the result of this particular success story for myself because I came in...
by Petra Manos | Agency & Case Studies, ECommerce, Google Tag Manager
1,269 total views, 6 views today I’ve been working on an interesting project in the last week or so, where we’ve been tasked with pulling tags off an Ecommerce product page (the platform is Magento and the tags are being added as Meta...
by Petra Manos | Agency & Case Studies, ECommerce, Google Ads
1,176 total views, 12 views today The brief was simple: double revenue. And be consistent. We needed to get store-wide gross revenue from $18,000-$20,000 per month to $36,000-$38,000 per month without big swings between spend and revenue. We...
by Petra Manos | ECommerce, Google Ads, Google Analytics, Google Tag Manager, Putting it All Together, Video
726 total views, 6 views today I’ve had a few people ask me recently, if they do B2B sales, how can they track users who have purchased from them offline. This is a real problem if you are investing in digital marketing and want to use a...
by Petra Manos | ECommerce, Google Ads, Google Analytics, Putting it All Together, Video
687 total views, 3 views today Are you using PayPal as a payment processor on your website? (Or are you using any other payment processor that requires users to pay off your site?) There are several issues that you can run into with your digital...
by Petra Manos | ECommerce, Google Analytics, Video
645 total views, 3 views today This week I came across a really unusual situation where the ecommerce transactions being stored in Google Analytics were very different from the real transaction data from the back-end of the (Magento) store. While...
by Petra Manos | ECommerce, Google Analytics, Google Tag Manager
1,506 total views, 6 views today This article is not intended to provide or replace legal advice. Please seek your own independent legal advisor if you need or want to achieve compliance to GDPR. What is GDPR? The GDPR (General Data Protection...
by Petra Manos | ECommerce, Google Analytics
245 total views, 1 views today Summary: Learn how the belief that “it is a numbers game” is highly detrimental to the effectiveness of your website. I will give you some suggestions about how to improve the quality of your sales pages...
by Petra Manos | ECommerce, Google Analytics
237 total views, 2 views today Summary: This article gives an overview of my process for comparing different segments of visitors. I do this to identify which factors, such as marketing source, are leading to website visitors meeting the business...
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