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Danielle and I met when I set up conversion tracking for a local business who needed to know where their revenue was coming from. Danielle was working with the client to achieve better results from Social Media (and thanks to the conversion tracking we were able to track a million dollars in sales to Danielle’s campaigns!).
Danielle and I are both very analytical and understand the value of data, and we both have a strong desire to get measurable results for our clients. We quickly became friends. Here is Danielle’s story about developing her previous business into a success when she thought she was going to crash and burn due to exhaustion and overwhelm.
Many of us in business go through these experiences where life and business seem bleak, but we don’t always realise how simple the answer can be until we’re out the other side.
How She Overcame Crippling Overwork By Hiring an Admin
By Danielle Arkit of Social Media Supermum
Prior to becoming a sales funnels coach, Danielle was a personal trainer.
She found herself bombarded with a crippling workload as her family and business grew simultaneously.
A year and a half after opening and managing her gym in brand new premises, Danielle became a Mum to her second baby. With the new addition to the family and a gym studio lease to pay, Danielle found herself maxing out her hours and working to her limits to keep her business going.
Danielle hired a nanny to help with the overwhelming load at home, a step in the right direction. However, work kept piling. Due to the nature of personal training, her clients required her time at night and during the weekends, adding more hours and subtracting more sleep from Danielle’s already impossible schedule.
Not only that but she was expected to exercise with the clients!
Balancing “Mum life” and business life proved as hectic as you can imagine. Danielle reached the point where she was breastfeeding her baby during or in between her personal training sessions and barely sleeping.
“I was getting home around 9:00, 9:30, 10:00 at night. Sometimes eleven. I’d try to do all this with admin and follow up the day. Coming home, doing my first feed with my newborn at 11:00 p.m, going to sleep for three hours. Waking up at 2:00 a.m, feeding her again… and then getting up at 5:00 am to drive to the beach and teach Bootcamp at six.”
And yet, despite all that, Danielle had maxed out her available hours, so there was no capacity to increase the income that was needed to keep the business afloat. She felt completely torn between wanting to work more, but being unable to.
The last straw was the patient-yet-fed up husband who would prefer her to be at home and relaxing more often.
Something had to give.
Danielle made the first move to relieve the strain by hiring a crucial staff member. She recognized that her strengths lay with the clients on the gym floor, not in the office with the admin tasks.
It made sense to bring an admin staff member to balance out the skill levels in the business, but until she actually did it, Danielle had no idea the kinds of benefits it would bring.
“So I’d go to my desk and they will literally be post-it notes. These people have been called, these people have not been called. This thing is happening here. I’ve got through this list, didn’t have time to do this or do this tomorrow. It was amazing!”
It was a revolutionary change. The new team member proved an asset to the business, using her thoroughness and initiative to bring in new clients via the phone and email. Then she started selling to new leads over the phone, and new leads were converting into sales without Danielle even needing to be involved.
Danielle temporarily hit the wall again because now she had so many sales that she was double booked. The thing with personal training is you can’t train two sessions at once, so she was worried she’d have to turn people away.
Luckily Danielle had another great idea and started selling paired training sessions for ¾ of the price of the single person training session. While she was still completely maxed out on hours, she was finally getting the cashflow going.
This enabled Danielle to save enough money to bring on an actual personal trainer to supplement her business so that it wasn’t just her doing the training.
Danielle’s admin process was working so great that within 8 months of hiring an administrator, Danielle hired not just one, but six new trainers to handle the ever-growing client list.
While it wasn’t all rosy with training the personal trainers (another story for another day) Danielle was able to stand back and admire the work she had made in her business.
“Once I had a personal trainer, I was able to double my business. Once I had six personal trainers, it just got better from there.”
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It’s amazing to see how upbeat Danielle is, even when discussing such a difficult time she experienced in the past. I know that personally before I brought on my first admin team member I went through a similar experience. It’s especially easy to fall into this trap of overwork when you have babies in tow and you’re trying to deal with both business and baby at the same time.
If you’d like to get in touch with Danielle, here is her contact info:
Danielle Arkit, Social Media Supermum
Danielle is dedicated to helping other mums to earn a good income while experiencing a flexible lifestyle. Her agency’s specialisation is in lead generation through online sales funnels.