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Terri and I both work with ecommerce clients often. I have great respect for her as her website development skills are phenomenal.
I saw the result of this particular success story for myself because I came in after her, successfully bringing in Google Ads to bring more customers to this client’s (now working!) online business.
Terri did an amazing job of developing the website for this ecommerce business. When I started working with the account the website was working so smoothly that I had no idea that there had ever been dramas in the past! I just had to interview Terri to find out the story behind it all.
She had certainly been brave to make the call she did. Many clients would have walked away, but Terri knows what she’s talking about and the client knew that she was honest.
If you’ve got an ecommerce store that’s simply not working well, maybe you follow Terri’s lead and start over, no matter how terrifying that seems. (Get good advice first of course!).
How an Ecommerce Store Went From Almost Closing to Amazing Recovery
Terri’s client came to her with a poorly-built website. The client had forked out a lot of money for a web developer to move their site from BigCommerce to WordPress. The original developer had just disappeared, leaving a mess behind.
The website was not built properly and caused the client a tonne of stress, lots of problems and a lot of money. Plugins were incompatible, ads were breaking, and customers were unable to complete their purchases. Terri was basically just spending all her time fixing problems.
“I think the person who did it didn’t know how to fix it and then just left instead of being accountable for what they’d done.”
Terri had no idea how the site had been built, so troubleshooting was a huge challenge every step of the way. Being ecommerce, it already had its fair share of complexities, but it was also quite broken. It would be fine for a week and then the next week all of a sudden no one would be able to complete their purchases.
“Multiple times a week I was fixing stuff that would just randomly crop up or ads would stop working and the ads people had no idea how to fix it or what was wrong. I’d have to scrounge through the website and try and figure out what to do to help. I had quite a few conversations where she was worried about having to just actually just shut down the business”.
Not only that but when the ads would stop working all traffic and sales would come to a halt because ads were the only way that the business was getting any traffic. As soon as the ads stopped working, her revenue would stop for a week at a time.
“At one point she went for at least two weeks of almost no sales.”
The client was rapidly losing income. Terri knew a drastic change needed to be made if the business had a chance of survival. It wasn’t music to the client’s ears:
“We needed to just completely redo it. We had to build it from the ground up and then that way if we ran into any problems we’d know exactly what was happening rather than trying to backtrack when we don’t know”.
Terri knew that there was a way to fix this problem, so she offered to do the work for free, at least temporarily while the business was rebuilding. The client had the breathing room to get back on her feet while her website was being recreated in the hands of a capable and trustworthy person.
“I offered to do it for free until she could afford to pay; until her revenue got back to normal”.
Terri took charge of the situation, rebuilding the website, fixing all the links, and even helped her bring in a new marketing team. It took about four to six weeks. And then, once the website was rebuilt, the issues just stopped.
“We went through it, changed everything up, got new marketing people involved. Now she’s like smashing out of the park and I almost never have to touch that website ever! It’s awesome!”.
The best thing about the change is that the client is now getting great results from her marketing spend, and it is consistent. No more ups and downs or sleepless nights.
The result is a happy client and a thriving business. Terri’s initiative, kindness and professional integrity has paid off in the form of a stellar reputation as a hard-working professional capable of taking a business from near-death to smooth success.
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Isn’t Terri awesome? If you’d like to get in touch with her, here is a bit more about Terri’s business:
Clever Fox Creative is an Adelaide-based boutique agency specialising in branding, web design & development, social media marketing and email marketing. They help small businesses, start-ups, creatives and ecommerce stores by producing beautiful, functional and highly effective websites to take their dream brand from idea to reality.