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GOOGLE ANALYTICS

Learn how to use this analytics

power house to get a firm

understanding of your marketing

and website performance

If someone is searching for you directly

I have a client who sells in a highly competitive product category and their product is a market leader. As a result their competitors target their own Google advertising at my client’s brand name to pick up people who are in market for the category. It gets really...

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Repeat business is good business

When you get repeat business you can afford to scale more aggressively through paid advertising. The reason being, the lifetime value of the customer less the initial cost to acquire the customer and less the cost of goods sold ends up being a much bigger profit. If...

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The best customers are repeat customers

Pretty much anything you can think of sending to a customer as an email, you can also send it as a Display Remarketing campaign. It’s a great way to turn a once-off customer into a long-term fan. You’ll see a lot more free (organic) traffic purchasing from you once...

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