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Google Marketing Blog

I increase online revenue for managers

and marketers of transactional websites.

Learn how I do it with Google Marketing.

Latest Posts

Be very careful with Smart Shopping campaigns

Google Smart (fully automated) campaigns do work, but they come at a huge loss over time. While everyone else is optimizing inventory in line with the best performing search terms, you are not because you don’t know what those terms are. Google Ads hides them with...

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Quick Tip for setting Google Ads campaign budgets

I like to segment campaigns into lots of smaller campaigns so that I can see which strategy gets the highest performance. To prevent your budget running out by lunchtime it is better to focus on just highest quality prospects but then set the budgets a bit higher than...

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