When you sell items below your shipping discount threshold, keep in mind your conversion rate will decrease if your customers can’t find enough items they want to add to their cart. Creating pre-planned bundles priced just above the shipping discount rate, or bulk buy...

If you target people who are about to buy you will put more money in your pockets now, but some of those people would have gone to you organically so you will “waste” some of your PPC budget. On the other hand, targeting people who aren’t ready to buy yet is a long...

Google Smart (fully automated) campaigns do work, but they come at a huge loss over time. While everyone else is optimizing inventory in line with the best performing search terms, you are not because you don’t know what those terms are. Google Ads hides them with...

Don’t make the mistake of thinking that Google Search and Shopping Ads should be your only marketing channel. Google Ads is perfect for capturing a sale from an audience who know what to search for. If they don’t know that your product exists then they will type in...

I like to prune out inventory from Google Ads that doesn’t make a profit from advertising. But don’t be too hasty to prune without giving any particular product enough chances to make a sale. And here's the pinnable...

I like to segment campaigns into lots of smaller campaigns so that I can see which strategy gets the highest performance. To prevent your budget running out by lunchtime it is better to focus on just highest quality prospects but then set the budgets a bit higher than...

To do it, we set keywords and negative keywords for all campaigns, but then also narrow into the audience targeting most likely to give you good returns. Doing both at the same time works better than doing one or the other alone. ...

You need to agree to the terms and conditions for the free program otherwise Google will only give you paid listings. You’ll get a better ROI if you have both free and paid positions. And here's the pinnable...

I have a script that splits ecommerce campaigns into "A" locations and "B" locations. This lets me adjust your advertising spend towards the locations that perform the best. This gets you a much better ROI than if you just targeted the whole country equally....

Just a quick tip for those of us who sell products online. Sometimes we see cheap things for sale and think we can’t compete. It’s actually the opposite - having more expensive but unique products gives you the opportunity to advertise them. With cheap products you...