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We increase online revenue for managers

and marketers of transactional websites.

Learn how we do it with the Google Toolkit.

[Video] How To Get Your Tax from Google Ads

You'd think that Google Ads would be able to just email you your receipt each time they charge your credit card, but unfortunately, they don't do this. Instead, they generate a PDF and you need to login and download it manually. You'll need to...

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[Video] Be Smarter Than Mick

Mick is the not-so-smart character in my son's book from school. We had a good laugh, but there was a lesson to be learned too. Here's today's quick video: [accordion-item title="Click to Open Transcription of...

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[Video] Google Tag Manager Preview Isn’t Working

So I got a brand new computer this week and went through all the rigmarole of reinstalling my software. (Luckily most things are in the cloud these days. I knew I had to be spending all that money on cloud software for a reason!!) Anyhoo, I...

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[Video] Google Tag Manager Planning

Planning your Google Tag Manager implementation is essential for success. Without planning you are very likely to run into trouble - your Google Analytics events won't form a logical hierarchy, you don't know what needs to be tracked, or you...

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[Video] 61X Less Ecommerce Income Due To Hidden Errors

Today's post is relevant for ecommerce and SAAS websites, or any other website where clients could experience error messages leading up to a conversion. In a recent video, I talked about how we were able to identify error messages that were appearing on a client's...

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[Video] Leaking Batteries in the Toy Robot

My webcam is broken so recording a video outside today. There's a little cameo from my cat partway through 🙂 We bought my son a little toy robot for Christmas and it suddenly stopped working. When I looked into it I discovered the batteries had leaked inside the...

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[Video] Sneak Peek Into Future Services

In the past I was customising each client's analytics reports, and while I still do that to some degree due to different industries, different traffic volumes, different business objectives and the like, I've been finding that the same kinds...

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[Video] Overview of a Management Dashboard

Today I'd like to show you an example of a Management Dashboard which I prepare for my clients so that they can easily get an understanding of key marketing channels and how they are helping to achieve Key Business Objectives. Before I prepare...

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[Video] How I Started My Analytics Agency

Hi! How are you going today? Today I thought I’d share with you how I ended up specialising in e-commerce analytics. I had a 10-year career as a corporate computer programmer and was working at a defence base about an hour drive from my home....

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What Do We Do – And Why Do We Do It?

I've recently finished reading Simon Sinek's great book called Start With Why and it has helped me to better express what it is that we do for our clients, and most importantly, why we do it. WHY We strongly believe that online retailers of all sizes should have the...

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Does My Ecommerce Website Need Business Intelligence?

In this blog post, we're going to examine an important concept - that of business intelligence. And I can immediately illustrate to you just how important business intelligence can be. Right now you probably have pages on your website that are...

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How Can A/B Testing Revolutionize Your Business?

In the competitive climate of contemporary business, it pays to leave nothing to chance. Everyone involved in business knows that you can't cut any corners with any aspect of your products or services. So why would you do this with marketing? If you were the manager...

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One Minute Analytics on YouTube – My First Series

This blog post will present a series one of 1 Minute Analytics videos on YouTube. The videos provides you with a helpful introduction to some of the key issues in eCommerce marketing and Google Analytics. So without further ado... #1 - What...

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One Minute Analytics on Facebook – My First Series

This blog post introduces you to a series one of 1 Minute Analytics that are based on Facebook. I wanted to take the time to go through some of the fundamental aspects of eCommerce marketing. So I hope you find these six short videos to be...

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5 Ways to Make Google Analytics SIMPLE (But Effective)

There is no doubt that Google Analytics can be an intimidating program to get to grips with. This is certainly a huge software package with a vast array of different options. Thus, the key to success in Google Analytics is in making things as...

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