Google Marketing Blog
I increase online revenue for managers
and marketers of transactional websites.
Learn how I do it with Google Marketing.
Latest Posts
How To Find Out What Changes Were Made in Your Google Ads [video]
Hi its Petra here! Today, I'm going to show you how to find where your changes have been made in Google Ads. This "Change History" feature definitely comes in handy, especially if you are changing from one agency to another or when you've got more than one person...
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5 Reasons Why Google Display Is My #1 Content Distribution Strategy [Updated July 2020]
The problem with "traditional" ways of getting traffic to a blog... I've been blogging for more than three years now, and if you have ever run a blog you would know the frustrations of creating content and then having to spend even more time on distributing it....
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The Pros and Cons of Hiring Remote Help
I've become a regular panelist on a podcast called The Freelancer Show. Its been running for several hundred episodes now and helps small business owners to navigate the waters of freelancing. In this week's episode I was the guest speaker and we discussed the pros...
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Using Google Tag Manager to Track The Value of Checkboxes
Today I setup conversion tracking for a website that was designed around a more-complex-than-usual intake form. This form required the user to select from check boxes at each step (5 steps total). The final submission passed the values from the check boxes along with...
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What is the Difference Between a User and a New User in Google Analytics?
I was working with a client today who was a bit perplexed. Our Google Data Studio report providing the results of our Google Tag Manager tracking for an insurance comparison form was showing 27% more users than their CRM collected for the same date range. At first...
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How to Get a Disapproved Ad Manually Reviewed by Google
No matter how hard you try, you are occasionally going to have some of your ads disapproved by Google. If its never happened, you must not be creating enough ads! Here's a disapproval I got for one of my own ads this week: And here is the ad that was...
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Why I’ve Changed My Mind About Google’s Responsive Display Ads
It's not that I didn't like Responsive Display Ads (in fact, I use them a lot). It's just that I thought that given the choice, it would be better to have professionally designed banner ads created in popular sizes, rather than use Responsive Display Ads. Responsive...
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How To Create a Google Ads Conversion in Google Tag Manager [Video]
Hey there! Today I'm going to show you how to get some conversion tracking into Google Ads, by passing it over from Google Tag Manager. Here's a super-quick video on the topic. Some of the things I said might need a little more explanation if you're new to this. So...
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How to track how much revenue you’re earning from Google Ads [video]
Here's a quick tip with regards to tracking conversions in Google ads so that you can attribute actual revenue to your ads. You'll definitely want to make sure that your ads are earning you money, and tracking conversions is how you do it. Step 1. Write down all the...
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How to Check Your Google Shopping Ads For Errors [Video]
A quick one for Google Shopping users! Make sure that when you do list your products on Google shopping that you test how the products look when people search for your products. You can do a search in Google and you can bring yourself up as a seller. Choose shopping...
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Use Google Analytics to find your best Pinterest pins
This is a step-by-step Google Analytics tutorial that you can use to find the Pinterest pins that are driving traffic to your website. Follow along with me and soon you'll know which pins are driving all your traffic and who is pinning them....
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