Google Marketing Blog
I increase online revenue for managers
and marketers of transactional websites.
Learn how I do it with Google Marketing.
Latest Posts
You’re wrong, but let’s not worry about that…
My three year old daughter (Charlotte) is very good at connecting with people. She‘s been a master at rapport and empathy since she was a baby. One thing she has learned to do is soften the blow every time she gives a criticism. (No idea where she learned that - we’re...
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How I Got Into Google Ads Management
I was working as a software developer when I decided to quit my job to start a business. I had been creating heat maps to identify threats in cybersecurity data and so I hung up my shingle as an analytics expert, and picked Google Analytics as a platform. I quickly...
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Use WooCommerce? Here’s How to Fix Missing E-commerce Transactions in Google Ads and Analytics
Several of my e-commerce clients have problems with Wordpress WooCommerce websites not tracking all of their sales correctly in Google Analytics. This often happens on a WordPress website because there is more than one way to set them up, and this lack of consistency...
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If You Run Display Ads You Need to Know This Little Known Secret
There's a common misconception that Display (banner) ads are just for "awareness" or "branding", not for conversions. Nothing could be further than the truth. Of course it depends how you use them. You can use them in an awareness kind of way (just promoting a brand...
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This is What Happens When Your Dog Eats a Rainbow Bagel
The missing bagel... We have a local bagel maker. He makes these amazing rainbow bagels. Last week my daughter got out a bagel and left it out for her breakfast. Later that morning I heard "Mum! I've lost my bagel!" We looked under the sofa. We looked under the bed....
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How To Find Out What Changes Were Made in Your Google Ads [video]
Hi its Petra here! Today, I'm going to show you how to find where your changes have been made in Google Ads. This "Change History" feature definitely comes in handy, especially if you are changing from one agency to another or when you've got more than one person...
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5 Reasons Why Google Display Is My #1 Content Distribution Strategy [Updated July 2020]
The problem with "traditional" ways of getting traffic to a blog... I've been blogging for more than three years now, and if you have ever run a blog you would know the frustrations of creating content and then having to spend even more time on distributing it....
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The Pros and Cons of Hiring Remote Help
I've become a regular panelist on a podcast called The Freelancer Show. Its been running for several hundred episodes now and helps small business owners to navigate the waters of freelancing. In this week's episode I was the guest speaker and we discussed the pros...
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Using Google Tag Manager to Track The Value of Checkboxes
Today I setup conversion tracking for a website that was designed around a more-complex-than-usual intake form. This form required the user to select from check boxes at each step (5 steps total). The final submission passed the values from the check boxes along with...
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What is the Difference Between a User and a New User in Google Analytics?
I was working with a client today who was a bit perplexed. Our Google Data Studio report providing the results of our Google Tag Manager tracking for an insurance comparison form was showing 27% more users than their CRM collected for the same date range. At first...
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