GOOGLE ANALYTICS
Learn how to use this analytics
power house to get a firm
understanding of your marketing
and website performance
What is the Difference Between a User and a New User in Google Analytics?
I was working with a client today who was a bit perplexed. Our Google Data Studio report providing the results of our Google Tag Manager tracking for an insurance comparison form was showing 27% more users than their CRM collected for the same date range. At first...
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How to switch your website over to Google Tag Manager (without losing any data)
Summary: Step-by-step instructions for how to switch your website over to Google Tag Manager without losing any of your existing Google Analytics data. Using Google Tag Manager to manage your Google Analytics and other tags is great - once you...
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Why Google Might Say Your Advertising is Costing You 37% More
You might not realise this, but when Google Analytics or Google Ads says which marketing source led to a successful sale, it as actually an estimate, never 100% true. And if you choose different settings between the two you might get completely different numbers from...
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[Video] How to Use the New Search Console Domain Verification
Google have recently changed their Search Console verification process, and it stumped my assistant so I thought I'd turn our conversation into a quick video. To be honest, what they've done has made it better for technical people to get a better view of your website...
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[Video] What to Do If Google Analytics Doesn’t Aggregate Correctly
Today's topic is a little more advanced, for people who are working in the digital marketing arena already and trying to use Google Analytics. Perhaps you're trying to report some numbers to a client. In Google Analytics, if you are familiar with the format you tend...
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[Video] How to Track a Quiz on Your Website
Do you have a quiz on your website or as part of your digital marketing? If you have a quiz on your website you can identify different types of users who are coming to your website based on their responses to your quiz and then you can use that in your analytics to...
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[Video] How Do You Track Users Who Convert Offline?
I've had a few people ask me recently, if they do B2B sales, how can they track users who have purchased from them offline. This is a real problem if you are investing in digital marketing and want to use a data-backed approach. Lets say you have a mixture of B2C and...
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[Video] Help! My Bounce Rate is TOO HIGH-Or Too Low
Let's talk about bounce rate today! Your bounce rate could be too high or too low, so let's have a chat about what that means and what you can do about it. First up, what is a bounce rate? Your bounce rate is the percentage of your visitors who leave without 'doing...
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[Video] 4 Things You Need To Consider If You are Using PayPal as Your Website Payment Processor
Are you using PayPal as a payment processor on your website? (Or are you using any other payment processor that requires users to pay off your site?) There are several issues that you can run into with your digital marketing and website when you process payment off...
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[Video] Here’s How To Filter Your Website and Marketing People from Google Analytics
I was working on a Woocommerce WordPress Google Analytics integration this week and I discovered a feature in the Google Tag Manager for Wordpress plugin that I realised would be really helpful. Have you ever tried filtering your own activity out of Google Analytics...
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[Video] What To Do if Your Ecommerce Transactions in Google Analytics DOES NOT Match Reality
This week I came across a really unusual situation where the ecommerce transactions being stored in Google Analytics were very different from the real transaction data from the back-end of the (Magento) store. While it's very common to see problems with ecommerce...
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[Video] If Your WooCommerce Dynamic Remarketing Breaks Here’s How To Set it Up Through Google Analytics
This week I starting working with a new Google Ads client and I discovered a big issue with the client's dynamic remarketing campaign. The previous ad agency had been using a WordPress plugin to pass dynamic remarketing data to Google Ads and the plugin had either...
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[Video] OOPS! How To Fix Personally Identifiable Info In Google Analytics
Today's topic is Personally Identifiable Information, PII for short. Google's Terms of Service state that you may not store personally identifiable data in Google Analytics. This includes names, addresses, email addresses, IP addresses,...
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[Video] How To Track Your Users When Your Website Uses an iframe
It's becoming more and more common to see landing page builders used for building out attractive forms. But because so many webpages are built on WordPress we can see havoc behind the scenes in the analytics. Why? It comes down to the way the...
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[Video] How Do I Find Google Analytics on My WordPress Website?
The first step to setting up your Google system is always to get your website tags in order. So you want to have Google Analytics on your website, and Google Tag Manager if you're using it. Google Ads normally draws from your Google Analytics...
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[Video] Tracking Facebook Campaigns in Google Analytics
In a perfect world Facebook and Google would play in the sandpit nicely with each other so that we can get a good picture of how users are going from Facebook to our website and then what they do when they get there. Unfortunately this isn't...
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[Video] How Much Time Should I Let Elapse Before Drawing Conclusions In Google Analytics?
How much traffic you have coming through to your website is the factor that influences how long you need to pick in the Google Analytics date ranges in order to select a large enough date range that you can be confident in what it tells you....
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[Video] We Discovered Hidden Errors Affecting Ecommerce Sales
Have you ever thought about what happens when a user tries to do something on your website, but gets an error? If you sell directly from your website, errors may cause your visitor to abandon their shopping cart altogether and purchase from...
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