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GOOGLE ADS

Don’t settle for average results from your

Google Ads campaigns. Take Google Ads to the

next level by working with the numbers in your favour.

What is conversion tracking in Google Ads?

First let’s define a conversion. A conversion is an action that's counted when someone interacts with your advertising or your website in a way that provides value to your business. Typically your business has major conversions such as transactions or leads, depending...

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What is Google Ads “attribution”?

Attribution is the act of assigning credit for your business outcomes to the marketing that led to those outcomes. So for example, if you run several ads and one of them leads to a transaction on your website, your Google Ads attribution will help you to find out...

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How are you charged for Google Ads?

Google Ads is a “pay-per-click” advertising program, meaning you only pay for the clicks your ads receive. For Google Search and Shopping ads, CPC or Cost Per Click is charged based on every click your ad gets. The price you pay for each click depends on the bidding...

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