GOOGLE ADS
Don’t settle for average results from your
Google Ads campaigns. Take Google Ads to the
next level by working with the numbers in your favour.
New Product! Interactive Google Marketing Checklists
Hi guys, Petra Manos here with a quick story for you. I wanted to share with you this story so you can understand the reason I created these checklists [see offer below] and why I am sharing them with you. When I first started The Quantified Web, I offered analytics...
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A Highly Profitable Way to Remarket if you Sell Sized Products [eg. Shoes, Clothing] From Your Website
Here's a profitable idea for anyone that sells sized items like shoes or clothing. I mentioned this remarketing strategy in my book, Ecommerce Google Analytics and it doesn't fail to disappoint! I used it with success on a client account recently, so I would like to...
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How to 5X Your Google Shopping Results When Selling in a Broad Market
A client of mine sells handbags. When I first started working on the account their Return On Ad Spend (ROAS) was so low that they were making a loss from their advertising. Literally they were making $.50 from every dollar they spent on ads, and then they still had to...
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You’re wrong, but let’s not worry about that…
My three year old daughter (Charlotte) is very good at connecting with people. She‘s been a master at rapport and empathy since she was a baby. One thing she has learned to do is soften the blow every time she gives a criticism. (No idea where she learned that - we’re...
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How I Got Into Google Ads Management
I was working as a software developer when I decided to quit my job to start a business. I had been creating heat maps to identify threats in cybersecurity data and so I hung up my shingle as an analytics expert, and picked Google Analytics as a platform. I quickly...
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Use WooCommerce? Here’s How to Fix Missing E-commerce Transactions in Google Ads and Analytics
Several of my e-commerce clients have problems with Wordpress WooCommerce websites not tracking all of their sales correctly in Google Analytics. This often happens on a WordPress website because there is more than one way to set them up, and this lack of consistency...
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If You Run Display Ads You Need to Know This Little Known Secret
There's a common misconception that Display (banner) ads are just for "awareness" or "branding", not for conversions. Nothing could be further than the truth. Of course it depends how you use them. You can use them in an awareness kind of way (just promoting a brand...
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This is What Happens When Your Dog Eats a Rainbow Bagel
The missing bagel... We have a local bagel maker. He makes these amazing rainbow bagels. Last week my daughter got out a bagel and left it out for her breakfast. Later that morning I heard "Mum! I've lost my bagel!" We looked under the sofa. We looked under the bed....
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How To Find Out What Changes Were Made in Your Google Ads [video]
Hi its Petra here! Today, I'm going to show you how to find where your changes have been made in Google Ads. This "Change History" feature definitely comes in handy, especially if you are changing from one agency to another or when you've got more than one person...
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5 Reasons Why Google Display Is My #1 Content Distribution Strategy [Updated July 2020]
The problem with "traditional" ways of getting traffic to a blog... I've been blogging for more than three years now, and if you have ever run a blog you would know the frustrations of creating content and then having to spend even more time on distributing it....
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How to Get a Disapproved Ad Manually Reviewed by Google
No matter how hard you try, you are occasionally going to have some of your ads disapproved by Google. If its never happened, you must not be creating enough ads! Here's a disapproval I got for one of my own ads this week: And here is the ad that was...
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Why I’ve Changed My Mind About Google’s Responsive Display Ads
It's not that I didn't like Responsive Display Ads (in fact, I use them a lot). It's just that I thought that given the choice, it would be better to have professionally designed banner ads created in popular sizes, rather than use Responsive Display Ads. Responsive...
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How To Create a Google Ads Conversion in Google Tag Manager [Video]
Hey there! Today I'm going to show you how to get some conversion tracking into Google Ads, by passing it over from Google Tag Manager. Here's a super-quick video on the topic. Some of the things I said might need a little more explanation if you're new to this. So...
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How to track how much revenue you’re earning from Google Ads [video]
Here's a quick tip with regards to tracking conversions in Google ads so that you can attribute actual revenue to your ads. You'll definitely want to make sure that your ads are earning you money, and tracking conversions is how you do it. Step 1. Write down all the...
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How to Check Your Google Shopping Ads For Errors [Video]
A quick one for Google Shopping users! Make sure that when you do list your products on Google shopping that you test how the products look when people search for your products. You can do a search in Google and you can bring yourself up as a seller. Choose shopping...
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Why use Google Ads if SEO is free?
Firstly, let me dispel a myth here. SEO is not free at all. SEO cost is 100% spent as labour cost (i.e. you have to pay an agency or staff members to do it) as opposed to Google Ads which is partly labour cost and partly advertising cost. Depending on how much time...
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What is a good conversion rate for Google Ads?
This really depends on what you are tracking as a conversion, but I’ll assume you’re asking about leads or transactions. (It depends on how “early” the conversion is. You will get a higher conversion rate if you measure an earlier interaction like an add-to-cart...
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How can I use Google Ads to boost my landing pages?
If you’re using landing page software with the intention of generating leads or sales via an online sales funnel (eg ClickFunnels, Leadpages, Infusionsoft, Unbounce, or a custom-built landing page) then the first thing you’ll be wanting to do is send traffic to that...
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