AGENCY & CASE STUDIES
A behind the scenes peek at the different things we do in our agency
This Week on The Freelancers Show
TFS 380: The Power of Focus From Ideation to Creation with Alex Sanfilippo September 15th In this episode of The Freelancers Show, Alex Sanfilippo, Joel and Petra discuss how to focus ideas and actions in order to come up with products and services that your customers...
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New Product! Interactive Google Marketing Checklists
Hi guys, Petra Manos here with a quick story for you. I wanted to share with you this story so you can understand the reason I created these checklists [see offer below] and why I am sharing them with you. When I first started The Quantified Web, I offered analytics...
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A Highly Profitable Way to Remarket if you Sell Sized Products [eg. Shoes, Clothing] From Your Website
Here's a profitable idea for anyone that sells sized items like shoes or clothing. I mentioned this remarketing strategy in my book, Ecommerce Google Analytics and it doesn't fail to disappoint! I used it with success on a client account recently, so I would like to...
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How to 5X Your Google Shopping Results When Selling in a Broad Market
A client of mine sells handbags. When I first started working on the account their Return On Ad Spend (ROAS) was so low that they were making a loss from their advertising. Literally they were making $.50 from every dollar they spent on ads, and then they still had to...
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This New Book Will Become Your #1 Digital Marketing Reference – Guaranteed!
A bit over a year ago a bloke named Kevin Quinn reached out to me. Kevin had been selling information products online for a few years and felt that his learning curve had been so steep. After all, he'd had to learn how to run ads, create products, SEO, social media,...
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How I Got Into Google Ads Management
I was working as a software developer when I decided to quit my job to start a business. I had been creating heat maps to identify threats in cybersecurity data and so I hung up my shingle as an analytics expert, and picked Google Analytics as a platform. I quickly...
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5 Reasons Why Google Display Is My #1 Content Distribution Strategy [Updated July 2020]
The problem with "traditional" ways of getting traffic to a blog... I've been blogging for more than three years now, and if you have ever run a blog you would know the frustrations of creating content and then having to spend even more time on distributing it....
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The Pros and Cons of Hiring Remote Help
I've become a regular panelist on a podcast called The Freelancer Show. Its been running for several hundred episodes now and helps small business owners to navigate the waters of freelancing. In this week's episode I was the guest speaker and we discussed the pros...
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How to Get a Disapproved Ad Manually Reviewed by Google
No matter how hard you try, you are occasionally going to have some of your ads disapproved by Google. If its never happened, you must not be creating enough ads! Here's a disapproval I got for one of my own ads this week: And here is the ad that was...
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Why I’ve Changed My Mind About Google’s Responsive Display Ads
It's not that I didn't like Responsive Display Ads (in fact, I use them a lot). It's just that I thought that given the choice, it would be better to have professionally designed banner ads created in popular sizes, rather than use Responsive Display Ads. Responsive...
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Product Competitiveness Rankings for Google Shopping Campaigns
For a while I have been wanting a report that shows me how my ecommerce clients rank against their competitors in Google Shopping campaigns, on a per product basis. Unfortunately product data and much of the competitive data can't be automatically pulled into Google...
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You Can’t Do Much Work in a Hospital
Today I spent the entire afternoon and evening in the children's emergency waiting room, waiting for my son to have a cut mended after he fell off some play equipment. Ouch. I'm not good with painful, bleeding or other medically unhappy things. Also the doctors warned...
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I Found Out Today That the Way I Manage My Agency is Unusual
Today I was enjoying my usual habit / hobby of listening to a business audio book, today's pick being Hacking Marketing by Scott Brinker. As soon as I heard the introductory chapter I knew it would be a book that I liked. But as the book went on I became really...
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What is Your Process for Keeping Track of all the Little Details in Your Marketing?
Every Monday I set about planning a new 'Sprint' for my small marketing team. If you've never heard of this term before, it’s a term used the Scrum software development methodology. In this methodology you have a planning stage, an implementation stage (that's the...
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How To Increase Search Impression Share on Google Ads (Without Going Broke)
In Google Ads, Impression Share is the percentage of users who saw your ad relative to the number of users who were eligible to see your ad. By 'Eligible', essentially you need to have a bid that is within a competitive range, you need to be not excluding that user...
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Sending Product Category Tags to ActiveCampaign for Email Retargeting
I've been working on an interesting project in the last week or so, where we've been tasked with pulling tags off an Ecommerce product page (the platform is Magento and the tags are being added as Meta Keyword tags) and then sending them through to ActiveCampaign. The...
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Ecommerce Google Ads In Progress – Consistently Doubling Revenue
The brief was simple: double revenue. And be consistent. We needed to get store-wide gross revenue from $18,000-$20,000 per month to $36,000-$38,000 per month without big swings between spend and revenue. We certainly got started well. This is an image of Cost and...
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Tracking What a User Types on Your Form
Pulling a promo code field from a form Today one of the projects we worked on was a quick job in which we pulled what the user typed into a "promo code" field off the form and into Google Analytics using Google Tag Manager. The business was planning to use several...
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