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This Week on The Freelancers Show

TFS 367: Bookkeeping and Finances with Paul Kogan May 19th 2020 Paul Kogan from LessAccounting joins the Freelancers' Show panel this week to discuss bookkeeping and finances. They discuss bookkeeping, hiring a bookkeeper, what to look for in your finances, taxes, and...

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Why use Google Ads if SEO is free?

Firstly, let me dispel a myth here. SEO is not free at all. SEO cost is 100% spent as labour cost (i.e. you have to pay an agency or staff members to do it) as opposed to Google Ads which is partly labour cost and partly advertising cost. Depending on how much time...

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What is a good conversion rate for Google Ads?

This really depends on what you are tracking as a conversion, but I’ll assume you’re asking about leads or transactions. (It depends on how “early” the conversion is. You will get a higher conversion rate if you measure an earlier interaction like an add-to-cart...

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How can I use Google Ads to boost my landing pages?

If you’re using landing page software with the intention of generating leads or sales via an online sales funnel (eg ClickFunnels, Leadpages, Infusionsoft, Unbounce, or a custom-built landing page) then the first thing you’ll be wanting to do is send traffic to that...

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Does using Google Ads affect your organic ranking?

According to moz.com, paid ads don’t directly affect organic rankings. But there are indirect effects of using paid ads that will lead to a higher organic ranking over time. For example running paid ads may lead to increased linking to your website, mentions of your...

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How does the Google Ads Display Network ad auction work?

Google Ads uses an auction to determine which ads to show on the Display Network and how much those ads will cost. The Display Network ad auction is ranked among other advertisers' ads based on Ad Rank, which is based on your bid and your Quality Score. Quality Score...

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Can I target specific companies using Google Ads?

Yes, we often see this occurring when a business targets their competitor. This might even be happening to you! See the image below for an example of Pipedrive targeting Freshsales. You can target brand keywords or names of companies using Google Search, and you can...

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How can I get more impressions for Google Display ads?

Google Display has a weird anomaly where the nicest looking ads don’t necessarily lead to the greatest number of impressions and clicks. It all comes down to which ad slot sizes Google needs to fill, and which ads it has available to fill them. Because fixed-size...

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What is Ad Rank in Google Ads?

Google calculates your Ad Rank every time a user searches and it has the ability to trigger one of your ads. The Ad Rank is used to determine the position of your ad relative to other ads competing for the same search terms. It is calculated using your bid amount (how...

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How can I reduce the cost of my paid search campaigns?

This really depends on whether you just want to reduce the cost, or if you want to reduce the cost while maintaining the same performance. Merely reducing cost can be done by advertising less, but maintaining performance while reducing cost is a lot trickier! When it...

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Why is a niche important for Google Ads?

Marketing is always more effective when an ideal customer or client can self-select and buy in to your offer. Google Ads is no different in this regard, potentially even more so because you can waste a lot of money if you blow sand into the wind. In Google Ads, how...

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How does Google Ads compare to Facebook Ads?

Google is the world’s largest search engine, with more than 75% of the search engine market. According to Internet Live Stats, there are more than five billion Google searches every day making it a hotbed for user’s activity. Google Ads reaches billions of people...

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Can I track conversions from Display ads on Google Ads?

Yes, you can track conversions in Display ads exactly as you would for Search or Shopping ads. This may include transacting, reaching a thankyou page, or triggering a tracked goal in Google Analytics. A word of caution though! Display rarely gets the same conversion...

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What are the targeting methods for Google Display Network?

Google provides you with various different options for targeting in Google Display Network. 1) Managed Placements. You can target which specific websites or categories of websites you want to advertise. You can even target a specific area on a site. This gives you a...

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How do you create banner ads in Google Ads?

Before I answer this question, let me explain what a “banner” ad is. This is a colloquial term, and ads are not called “banner” ads in Google Ads, but generally is understood to be a fixed-size Display ad. Google Ads has two options for Display ads - either fixed...

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What is the Google Display Network?

The Google Display Network includes more than 2 million websites, videos, and apps where your ads can appear. These are places like blogs, news sites and apps that have signed up to receive a percentage of your fee to Google when visitors click on your ads. It can...

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Is it possible to preview Google Display Ads?

Yes! And I strongly recommend previewing your ads before you release them, as this can help you to spot errors before they go live. While creating or editing your display ads through the Google Ads web interface, a preview pane opens on the right-hand side of the...

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What is an unknown audience in Google Ads?

“Unknown” in Google Ads demographics refers to people whose age, gender, parental status, or household income Google has not identified. Unknown audiences are those people who don't have any data to classify them in any of the groups. These people may include users...

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How does Google Ads create Similar Audiences?

Similar Audiences in Google are based on your remarketing audiences. Google Ads will scan through your remarketing list and using machine learning it will find or generate new audiences who have shown a similar search or browsing behavior to your existing list. Once...

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What is the custom affinity audience in Google Ads?

Before I answer that question, let’s quickly de-jargon and explain what an affinity audience is. An affinity audience broadly groups people based on general interests. It somewhat matches media buying audiences for broad media like TV, and so it is best used by...

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What are “affinity audiences” in Google Ads?

Affinity audiences are used to target broad audiences based on topics that users are interested in, but without going to the same level of detail as an in-market audience (which is focused more on researching and shopping activity). You should consider targeting...

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Are Google display ads effective?

This completely depends on your objective, but personally I believe yes. Display is excellent if you want to target people who don’t know you yet, or who are not yet searching for your product or solution. Because of Google’s ability to target users who meet the...

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What is remarketing in Google Ads?

Remarketing is when you target people who have interacted with your business in the past. They might have been to your website, your social media pages, or any other online place where they interacted with you and you want to maintain a relationship with them over...

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Do Google Ads work for B2B marketing?

Yes, B2B businesses get plenty of value from Google Ads, however the strategy used needs to be different. Personally I specialise in using Google to generate revenue for transactional websites and so my own clients tend to be B2C, but I market my own business using...

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Can you target Google Ads by location?

Yes, you can definitely target Google Ads by location. This is one of the most important features you can take advantage of when advertising using Google Ads, and is a strong benefit to using Google Ads compared to using SEO. You can choose to target a specific...

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