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We increase online revenue for managers

and marketers of transactional websites.

Learn how we do it with the Google Toolkit.

Using Google Tag Manager to Track The Value of Checkboxes

Today I setup conversion tracking for a website that was designed around a more-complex-than-usual intake form. This form required the user to select from check boxes at each step (5 steps total). The final submission passed the values from the check boxes along with...

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How to Get a Disapproved Ad Manually Reviewed by Google

No matter how hard you try, you are occasionally going to have some of your ads disapproved by Google. If its never happened, you must not be creating enough ads! Here's a disapproval I got for one of my own ads this week:   And here is the ad that was...

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Are You Losing Clicks Due to Incorrect Bids in Google Ads?

Google Ads has an exhausting number of different options for setting bids. You can also adjust them with bidding modifiers in even more places, leading to a confusing array of different bids across your campaigns. This can get you into trouble as you may not realise...

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How to Track Profits From Your Google Ads Campaigns

Have you ever felt frustrated because you were running several Google Ads campaigns and you didn't know which ones were profitable and which were not? By profitable, I mean the revenue earned from the campaign, less the cost of the ads give you a positive number....

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How to use Google Trends Data for Ecommerce

Google Trends is a useful tool for Ecommerce businesses because it lets you see how products, product categories, brands and competitors are trending over time through the world's largest search engine, Google. You can search for a single term, or you can compare up...

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The Ultimate Guide to Setting up Google Analytics [Detailed]

In June 2019 I created a detailed course where you can access all my checklists that my team uses to set up Google Analytics. We are giving away access to this course entirely for free. I had my videos  transcribed and between them they have a word count of 36,000...

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You Can’t Do Much Work in a Hospital

Today I spent the entire afternoon and evening in the children's emergency waiting room, waiting for my son to have a cut mended after he fell off some play equipment. Ouch. I'm not good with painful, bleeding or other medically unhappy things. Also the doctors warned...

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Tracking What a User Types on Your Form

Pulling a promo code field from a form Today one of the projects we worked on was a quick job in which we pulled what the user typed into a "promo code" field off the form and into Google Analytics using Google Tag Manager. The business was planning to use several...

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[Video] How and Why to Split Gender in Google Ads

Today I’m going to discuss the topic of gender in Google Ads and how to separate your campaigns into men and women. When would we want to separate campaigns into men and women? Here are some times when you might consider splitting the campaign: You are selling a...

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[Video] When Should You Use Google Ads?

Today I wanted to go into when it would be a good idea to use Search-based Google Ads (eg Search and Shopping) for your business. Certainly, if you sell products from your website you should be using Google Ads as long as people are searching for those products and...

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[Video] How to Track a Quiz on Your Website

Do you have a quiz on your website or as part of your digital marketing? If you have a quiz on your website you can identify different types of users who are coming to your website based on their responses to your quiz and then you can use that in your analytics to...

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[Video] How Do You Track Users Who Convert Offline?

I've had a few people ask me recently, if they do B2B sales, how can they track users who have purchased from them offline. This is a real problem if you are investing in digital marketing and want to use a data-backed approach. Lets say you have a mixture of B2C and...

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[Video] Help! My Bounce Rate is TOO HIGH-Or Too Low

Let's talk about bounce rate today! Your bounce rate could be too high or too low, so let's have a chat about what that means and what you can do about it. First up, what is a bounce rate? Your bounce rate is the percentage of your visitors who leave without 'doing...

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