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Why did my Google Ads ad get disapproved?

Google implements advertising policies on many different topics such as alcohol, copyrighted content, gambling, dangerous goods and services, counterfeit goods, misleading content, health in advertising and many other things which differ between countries. One of the...

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What should I do if my Google Ads account has been suspended?

Google normally only suspends accounts if they suspect dishonest business practices, misleading ads or intentionally concealing information. Possibilities leading to an account suspension may include payment and billing issues, poor business operations (eg not doing...

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Are SEM and Google Ads the same thing?

SEM stands for Search Engine Marketing. SEM includes SERM (Search Engine Reputation Management) SEO (Search Engine Optimisation) and PPC Advertising (Pay-Per-Click Advertising including ads on Google Ads, Yahoo and Bing). Google Ads is just one component of SEM, and...

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Does Google Ads work for new products?

Google Ads is one of the best platforms to promote products, irrespective of whether they’re common products, new products or even in a new product category. If you are selling a new product, people might not be searching for that product by name, but Google Ads will...

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What are the best Google Ads blogs?

<SHAMELESS PLUG> You can read and subscribe to my blog at https://www.petramanos.com/blog/ ! </PLUG 😘> And here are some of my picks: PPC Hero https://www.ppchero.com/ - a blog with a serious passion for all things pay per click run by Hanapin Marketing....

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What is a Quality Score in Google Ads?

Quality Score is Google’s estimate of the quality of your ads, keywords, and landing pages. It is reported on a 1-10 scale and is calculated based on expected click-through rate (CTR), ad relevance compared to the keywords being chosen, and the landing page...

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What is an “Automated Extension” in Google Ads?

Ad extensions are ad formats that show additional information, “extending” your text ads. They can be added manually or automated. With automated extensions, Google Ads creates and displays the extension when it predicts it can help improve your ad’s performance. You...

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This Week on The Freelancers Show

TFS 361: Moving in and out of Freelancing with Will Bunker Apr 7th 2020 This week's guest of The Freelancers' Show, Will Bunker has had a long career in programming and has moved several times between freelancing and full time work. We discuss how he finds clients,...

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Can I use the same keyword for multiple ads on Google Ads?

Yes! You can create multiple ads within the same ad group to help you find the best performing ads. Google generally recommends at least two Expanded Text ads (these are ads where you control which ad copy is shown) and one Responsive Search ad (these ones pick from a...

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Why should I link Google Analytics and Google Ads?

Linking Google Analytics to your Google Ads account is really valuable. After linking the two accounts, some Google Analytics data is imported into Google Ads and vice versa. This helps you to analyze customer activity and their behaviour on your website after an ad...

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What is conversion tracking in Google Ads?

First let’s define a conversion. A conversion is an action that's counted when someone interacts with your advertising or your website in a way that provides value to your business. Typically your business has major conversions such as transactions or leads, depending...

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What is the most important metric in Google Ads campaigns?

The most important metric in Google Ads campaigns is the one that best measures your required business outcomes. So for example, if your business sells directly to a consumer online, your most important metric will be Revenue (Conversion Value in Google Ads) or Return...

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How does Google calculate bounce rate in Google Ads?

A “bounce” can be measured in Google Ads if Google Ads and Google Analytics are linked together. A bounce happens when a user visits a page on your website and then does not access any further pages within that browsing session. If you add additional tracking code to...

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How do I edit my phone number in Google Ads?

If you run phone call ads in Google Ads, you can let people call you without ever needing to go to your website to find your number. This tends to boost the number of phone calls you get. It’s important to keep your phone number up to date for these ads! To edit your...

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Does Google Ads charge more for ads with extensions?

Google Ads does not charge any additional fee to add extensions to your ads. Your actual Cost Per Click for ads with extensions is calculated the same way as for ads without extensions. This is via an auction system where you bid against other businesses seeking to...

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How do I do keyword research using Google keyword planner?

With Keyword Planner, you can find new keyword ideas for Google Ads campaigns that are relevant to your products, services, or the questions your target customers are asking. It’s a free tool, and is really handy for planning advertising and content marketing...

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What is Google Ads “attribution”?

Attribution is the act of assigning credit for your business outcomes to the marketing that led to those outcomes. So for example, if you run several ads and one of them leads to a transaction on your website, your Google Ads attribution will help you to find out...

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What makes a good Google Search Ad campaign?

Make sure that you create ad groups that are targeted to a set of related keywords. Ad groups help you to write ads around related keywords that identify your prospects’ search intent and awareness. Your keywords should be tightly themed within the groups, and your ad...

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What are “Google Search Partners” in Google Ads?

Google Search Partners are other Search Engines that have partnered with Google to show Search ads. Google Search Partner sites receive a share of the price you pay per click for letting the ads show on their search engine. Search partners extend the reach of Google...

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What are the different types of Google Ads shopping ads?

You can advertise your store and your products using three types of Shopping ads. The most common Shopping ads are Product Shopping ads. These are created based on the product data that you submit in Google Merchant Center, linked to your ecommerce store. These ads...

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What is the difference between Google Ads and Google AdWords?

Google Ads was formerly called Google AdWords. The new Google Ads brand offers different campaigns including Search, Display, Shopping, Video and App campaigns, plus a different user interface and new settings options. Google changed AdWords to Google Ads in 2018. For...

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Is there a way to duplicate a Google Ads campaign?

Yes! You can copy a Google Ads campaign to create a new campaign. A copied campaign has the same structure and settings as the original campaign. I recommend copying campaigns or using an experiment if you want to make a significant change to a campaign, such as...

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What is the difference between PPC and Google Ads?

PPC or Pay Per Click is a billing model for online advertising. It is not specific to Google Ads, and is used by many other online advertising platforms such as Facebook, Linkedin, Yahoo and Bing, amongst others. Google Ads uses PPC as its primary billing model across...

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How are you charged for Google Ads?

Google Ads is a “pay-per-click” advertising program, meaning you only pay for the clicks your ads receive. For Google Search and Shopping ads, CPC or Cost Per Click is charged based on every click your ad gets. The price you pay for each click depends on the bidding...

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What is the average Click Through Rate (CTR) on Google Ads?

According to WebFX, the average CTR for Search ads is 3.17% and the average CTR for Display ads is 0.46%. This indicates how many people out of 100 people who see your ad will click on it. These average numbers are pretty low, but there is a lot that you can do to...

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How do Google search ads get ranked at the top?

The key factors affecting your ad rank (which position you get in Google) include your bid, your ad quality, your ad relevance and your landing page. Your bid determines the maximum amount you're willing to pay for a click on your ad. In a highly competitive market,...

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